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The process of selecting appropriate models for a photoshoot. Model casting can greatly influence a brand's image as models embody the target audience and brand aesthetics.

The perceived surface quality of a material within a photograph. Capturing texture is significant as it can evoke tactile experiences and feelings, helping to sell the desirability of clothing items in fashion brand imagery.

The process of selecting and coordinating clothing and accessories for a fashion shoot. Styling directly affects how the brand's products are perceived and can position the brand within a certain lifestyle or trend.

The process of altering an image to improve it, usually done digitally. Retouching is important in fashion photography to present a flawless yet still realistic view of the products and models, aligning with the brand's vision.

A style of lighting that is bright and shadowless, often used to create a positive, upbeat vibe. High-key lighting is significant in fashion photography as it helps in highlighting the product or subject, making it more appealing for brand campaigns.

A composition technique where an image is divided into thirds, both horizontally and vertically, to place the subject at an intersection point. This technique helps in creating balanced and engaging images for brand promotion.

A visual technique where lines within the photograph lead the viewer's eye toward the main subject. In fashion photography, leading lines can direct attention to the clothing or model, enhancing the storytelling of the brand.

The range of distance within a photo that appears acceptably sharp. Controlling depth of field is crucial for directing focus in brand imagery—sharp subjects stand out against a blurry background.

The task of finding suitable settings for a photoshoot. The location enhances the narrative of a fashion brand campaign and can convey brand identity through ambiance and contextual relevance.

The editing phase after the photo is taken, involving retouching and color correction. Post-production is key in fashion photography as it refines the final image to match the brand's quality and aesthetic goals.

A photography style where items are arranged flat on a surface and photographed from above. Flat lays in fashion are used to showcase products in a simple and clean manner, highlighting individual items for brand catalogues or social media.

Fashion photography that tells a story and is often found in magazines. Editorial photography is significant as it creates aspirational images that align with the brand's narrative and lifestyle promoted.

Light provided by the sun, as opposed to artificial light sources. Using natural light in fashion photography provides a soft and authentic look to the images, beneficial for brands aiming for a natural or eco-friendly image.

The creative oversight of the visual elements of a fashion shoot, including lighting, set design, and styling. Art direction is pivotal in creating a cohesive and branded visual message that resonates with the target audience.

Photography aimed at selling a product or service. In fashion, advertising photography is used to create powerful images that appeal to consumers' desires and convince them to make a purchase.

A series of coordinated promotional activities over various media, centered around a single theme. Fashion campaigns rely on photography to capture the essence of a collection and create a strong brand impression.

Lighting that produces strong contrasts through the use of shadows and predominantly dark tones. In fashion photography, low-key lighting is utilized to create drama and emphasize texture, useful for crafting a moody or luxe brand image.

A collection of images, textures, colors, and text designed to define the style and concept of a photoshoot. Mood boards are important for ensuring consistency and clarity in fashion brand campaigns.

A principle used to mix and communicate with colors effectively. In fashion photography, understanding color theory can greatly impact the mood of an image and help in creating a cohesive brand color palette.