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Fashion Merchandising Metrics
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Sales per square foot
Measures the efficiency of the sales space; calculated by dividing total net sales by the number of sales square footage.
Inventory Turnover
Reflects how often inventory is sold and replaced over a period; measured by dividing cost of goods sold by average inventory at cost.
Sell-through Rate
Percentage of inventory sold in a given period; measured by dividing the number of units sold by the initial number of units available.
Gross Margin Return on Investment (GMROI)
Evaluates inventory profitability; calculated by dividing gross margin by average inventory cost.
Conversion Rate
Shows percentage of visitors who buy something; calculated by dividing the number of purchases by the total number of visitors.
Average Transaction Value (ATV)
Average amount spent per transaction; measured by dividing total sales by the number of transactions.
Foot Traffic
Counts the number of customers entering a store; measured using manual counting, sensors, or tracking software.
Stock to Sales Ratio
Compares inventory on hand to the number of sales; calculated by dividing the ending inventory by the sales for that same period.
Sell-out Percentage
Measures the amount of inventory sold during a season; calculated as the total sold inventory divided by the sum of sold and unsold inventory.
Shrinkage Rate
Calculates loss of inventory due to theft, error, or damage; measured by dividing the difference between recorded and actual inventory by the recorded inventory.
Return on Investment (ROI)
Calculates overall profitability of merchandise; measured by dividing net profit by total investment in inventory.
Stockout Frequency
Number of times stock is not available for sale; measured through inventory tracking systems and sales data.
Customer Satisfaction Score (CSAT)
Measures customer satisfaction with their purchasing experience; generally gathered through surveys on a scale of 1 to 10.
Customer Retention Rate
Percentage of customers who return to buy again; calculated by dividing the number of returning customers by the number of total customers, multiplied by 100.
Markup Percentage
The increase on the cost price of goods to create a selling price; measured by dividing the difference between the selling price and the cost price by the cost price.
Days to Sell Inventory
Average number of days to sell an item after it's received; measured by dividing the number of days in the period by inventory turnover ratio.
Monthly Traffic Growth Rate
Shows the percentage increase in store visitors month over month; calculated by subtracting the previous month's traffic from current month's, divided by the previous month's traffic.
Customer Lifetime Value (CLV)
Estimates the total revenue a business can expect from a single customer account; involves various metrics including average purchase value, purchasing frequency, and customer lifespan.
Style Sell Rate
Measures the popularity of a particular style or design; calculated by dividing the number of units of a style sold by the time it's been on sale.
Product Category Performance
Shows the strength of a specific category of products; measured by analyzing sales data, margin, and turnover within the category.
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