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Fashion Law Basics

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False Advertising

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False advertising involves making untrue or misleading claims about products. Fashion buyers must ensure that the products they stock are represented accurately to maintain consumer trust and adhere to legal standards.

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Product Safety Regulations

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Standards ensuring products meet safety requirements. Fashion buyers must source apparel and accessories that comply with these regulations to protect consumers and minimize legal risk.

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Licensing

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Licensing is a legal agreement where a designer or brand permits someone else to use their protected IP. Fashion buyers should understand licensing agreements to ensure products are legally acquired and sold.

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Antitrust Law

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Laws preventing unfair competition and promoting a fair marketplace. Fashion buyers need to be aware of these laws to avoid engaging in price-fixing or collusion with competitors.

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Sustainable Fashion

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Fashion that maximizes benefits to the industry and society while minimizing environmental impacts. Buyers are increasingly responsible for choosing sustainable options to meet consumer demand and ethical objectives.

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Privacy Laws

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Laws that govern the protection of personal data. Fashion buyers must ensure that any customer information obtained through transactions is handled in compliance with privacy regulations.

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Customs Compliance

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Adherence to the laws and regulations of importing goods into a country. Fashion buyers must ensure that all imports are properly documented and duties are paid to avoid legal issues and penalties.

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Counterfeit Goods

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Counterfeit goods are replicas of real products that are sold illegally. Fashion buyers should avoid them to uphold the law, protect the brand's reputation, and avoid supporting unethical practices.

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Consumer Protection Laws

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These laws are designed to safeguard buyers of goods and services against unfair practices. Fashion buyers must comply with these laws to ensure customers' rights are protected and promote fair trading.

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Intellectual Property (IP)

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IP law protects the unique works of the designer, from logos and designs to inventions. It's crucial for fashion buyers to ensure the items they purchase are not infringing on another's IP rights to avoid legal disputes.

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Import/Export Regulations

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Regulations that control the trade of goods across borders. Fashion buyers should be familiar with these rules to ensure compliance with tariffs and trade agreements when buying foreign products.

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Copyright

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Copyright law protects original works of authorship. In fashion, it can cover designs, patterns, and even certain textile prints. Buyers should be aware to avoid purchasing copies that could lead to copyright infringement claims.

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Patent

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Patents protect inventions and innovations, including unique designs or fashion items with new functional features. Buyers should steer clear of items that may infringe on patents to avoid costly legal issues and maintain ethical standards.

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Trade Dress

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Trade dress refers to the visual appearance of a product or its packaging which signifies the source of the product to consumers. Buyers must recognize trade dress to properly represent the brands they carry and avoid legal trouble.

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Textile Labeling

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Labeling requirements regarding fabric content and care instructions. Fashion buyers must check that all garments comply with labeling laws to ensure truthful communication to consumers and avoid legal penalties.

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Due Diligence

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The process of thoroughly investigating potential investments. Fashion buyers should practice due diligence to verify the legitimacy of suppliers and the legal compliance of merchandise.

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Endorsement Guidelines

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FTC regulations on the use of endorsements and testimonials in advertising. Fashion buyers should be aware of these when marketing products to ensure they don't deceive consumers or violate guidelines.

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Trademark

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A trademark includes any word, name, symbol, or device used to identify and distinguish goods. Fashion buyers must be careful to source products that don't infringe on existing trademarks to maintain brand integrity and avoid litigation.

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Sourcing Ethics

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Refers to the moral principles surrounding where and how products are obtained. Fashion buyers have a responsibility to source ethically by avoiding suppliers engaging in exploitative labor or environmental harm.

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Fair Trade

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An ethical certification system that promotes equitable trading conditions. Fashion buyers focused on fair trade support ethical sourcing, better working conditions, and fair pay, influencing the industry positively.

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