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Principles of Fashion Merchandising

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Sell-Through Rate

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A metric to analyze the amount of inventory sold in a month versus how much inventory was available at the beginning of the month.

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Cross-Merchandising

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A retail practice where complementary products are displayed or grouped together in an effort to increase the purchase of multiple items.

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Merchandise Hierarchy

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A systematic way of organizing and classifying products within a retail store, which helps in managing inventories and simplifies customers shopping experience.

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Private Label

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Products that are manufactured by one company but sold under another company's brand, typically exclusive to one retailer.

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SKU (Stock Keeping Unit)

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A unique identifier for each product and service that can be purchased, which allows retailers to track inventory levels and sales systematically.

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Markdowns

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A reduction in the original selling price of merchandise to increase the rate of sale for products that are not selling according to plan.

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GMROI (Gross Margin Return on Investment)

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A calculation used to determine the profitability of inventory. It is the ratio of gross margin to the average inventory invested.

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Visual Merchandising

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The process of promoting the sale of products by producing mental images that urge potential customers to make purchases.

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Inventory Turnover

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A measure of how many times inventory is sold and replaced over a particular period, indicating the efficiency of inventory management.

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Point of Sale (POS) System

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A system where retail transactions are completed. It is the point at which a customer makes the payment for goods or services.

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Supply Chain Management

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The oversight of materials, information, and finance as they move from supplier to manufacturer to wholesaler to retailer to consumer.

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Assortment Planning

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A strategic approach to maintaining the right mix of merchandise, to meet the customers' demands, in terms of variety, volume, and sizes.

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Fast fashion

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A business model focused on rapidly producing high volumes of clothing based on the most recent fashion trends seen on the runway.

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Size Curving

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A retail merchandising strategy that involves stocking a variety of sizes in a proportion that meets customer demand for each size.

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Open-to-Buy

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A budget management plan that calculates the amount to spend on merchandise, taking into account current inventory and sales forecasts.

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Drop Shipping

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A retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

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Shrinkage

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The loss of inventory that can be attributed to factors like employee theft, shoplifting, administrative errors, and supplier fraud.

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Planogram

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A visual representation or diagram that details where every product should be placed in a retail store to maximize sales.

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Fashion Forecasting

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The process of predicting upcoming fashion trends based on past and present style-related information.

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Omni-Channel Retailing

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A multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online or in a brick-and-mortar store.

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