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Guest Satisfaction Measuring
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Flashcards
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Comment Cards
Guests are provided with comment cards to share their experience. These cards typically include questions about their stay and an open area for suggestions.
Follow-up Surveys
Surveys are sent to guests after their visit—either via email or text message—to gather detailed feedback about their stay.
Online Reviews and Ratings
Guest satisfaction is gauged by monitoring reviews and ratings on platforms like TripAdvisor, Yelp, and Google.
Social Media Monitoring
Analysis of guest feedback and mentions through social media platforms to evaluate their satisfaction levels.
Mystery Shopping
Individuals are hired to act as normal customers but are tasked with reporting their experiences in detail to assess service quality.
Net Promoter Score (NPS)
Guests are asked how likely they are to recommend the service to others on a scale from 0 to 10. Scores are then classified into Promoters (9-10), Passives (7-8), and Detractors (0-6).
Customer Effort Score (CES)
Measures the ease of customer experience with the service by asking guests to rate the effort they had to put in to use the service or resolve an issue.
Customer Satisfaction Score (CSAT)
Guests are asked to rate their satisfaction with a service on a scale, usually from 1 (very unsatisfied) to 5 (very satisfied).
Post-Stay or Post-Visit Interviews
Personal interviews are conducted with guests after their stay or visit to gather detailed feedback and insights into their experience.
Guest Feedback Forms
Standardized forms are used to collect feedback from guests on different aspects of their experience during or after their stay.
In-Stay or In-Service Surveys
Surveys are conducted while the guest is still using the service to get real-time feedback, which can be used to improve their ongoing experience.
Time Tracking
Recording the time it takes to deliver services to guests and using this data to assess their satisfaction with the efficiency of the service.
Direct Observation
Staff members or researchers observe guests during their stay to note their behaviors and reactions as a measure of satisfaction.
Exit Interviews
Guests are interviewed in person as they leave the service venue to get immediate impressions and feedback on their experience.
Employee Feedback
Staff feedback on guest satisfaction is collected, as employees observe and interact with guests throughout their experience.
Revenue Metrics
Analyzing revenue and spending patterns as indirect measures of guest satisfaction, assuming that more spending indicates a satisfied guest.
Referral Rates
Monitoring the amount of new business generated through referrals by satisfied guests as an indicator of satisfaction and loyalty.
Complaint Analysis
Recording and examining complaints and negative feedback from guests to understand areas of dissatisfaction and potential improvement.
Focus Groups
Small groups of guests are invited to discuss their experiences and provide feedback in a structured setting.
Reputation Management Software
Utilizing specialized software to track and analyze online ratings, reviews, and social media mentions to gauge overall guest satisfaction.
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