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Basics of Supply and Demand

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Complementary Goods

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Goods that are consumed together; a decrease in the price of one can lead to an increase in demand for the other.

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Supply Curve

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A graph showing how the quantity supplied of a good changes at different price levels.

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Factors Affecting Demand

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Include consumer income, preferences, prices of related goods, expectations of future prices and income, and number of consumers.

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Market Equilibrium

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A state in which market supply and demand are balanced and quantities supplied and demanded are equal at the price level.

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Deadweight Loss

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The loss of economic efficiency that occurs when the marginal benefit does not equal the marginal cost and resources are not used optimally.

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Ceteris Paribus

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A Latin phrase meaning 'all other things being equal', often used to isolate the relationship between two variables.

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Demand Curve

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A graph showing how the quantity demanded of a commodity changes as its price varies.

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Shifts in Supply

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When factors other than price change, the whole supply curve shifts right for an increase or left for a decrease in supply.

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Market Shortage

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Occurs when the quantity demanded of a good exceeds the quantity supplied at the current price.

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Consumer Surplus

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The difference between the maximum price consumers are willing to pay for a good and the market price they actually pay.

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Market Surplus

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Occurs when the quantity supplied of a good exceeds the quantity demanded at a given price.

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Producer Surplus

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The difference between the minimum price producers are willing to accept for a good and the market price they actually receive.

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Law of Demand

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As the price of a good increases, consumer demand for the good generally decreases (and vice versa).

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Marginal Cost

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The cost of producing one more unit of a good, which can vary with the level of production.

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Shifts in Demand

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When factors other than price change, the whole demand curve shifts right for an increase or left for a decrease in demand.

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Marginal Utility

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The additional satisfaction or utility that a person receives from consuming an additional unit of a good or service.

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Cross Elasticity of Demand

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A measure of the responsiveness of demand for one good to a change in the price of another good.

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Marginal Revenue

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The additional income from selling one more unit of a good; sometimes equal to the price of the good.

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Utility Maximization

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The process or strategy of choosing the most satisfying option among different consumer choices, subject to the consumer's income constraints.

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Price Elasticity of Demand

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A measure of the responsiveness of the quantity demanded to a change in price, calculated as the percentage change in quantity demanded divided by the percentage change in price.

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Price Ceiling

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A legal maximum price set for a good, above which it cannot be sold; intended to protect consumers.

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Opportunity Cost

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The next best alternative forgone when a decision is made to use resources for a particular purpose.

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Factors Affecting Supply

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Include production technology, input prices, taxes and subsidies, expectations of future prices, and number of suppliers.

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Elasticity of Supply

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A measure of the responsiveness of quantity supplied to a change in price of the good.

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Price Discrimination

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The practice of selling the same product to different buyers at different prices based on their willingness to pay, in a way that maximizes seller revenues.

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Law of Supply

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As the price of a good increases, the quantity supplied of the good also generally increases (and vice versa).

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Inferior Goods

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Goods for which demand decreases as consumer income rises, opposite of normal goods.

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Normal Goods

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Goods for which demand increases as consumer income rises.

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Income Effect

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The impact of a change in the price of a good on consumers' purchasing power and consequently their quantity demanded for the good.

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Economies of Scale

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The cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

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Equilibrium Price

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The market price where the quantity of goods supplied is equal to the quantity of goods demanded.

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Shift Versus Movement Along Curves

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A shift in a curve represents a change in supply or demand not caused by price, while a movement along the curve represents a change in quantity supplied or demanded due to a price change.

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Substitute Goods

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Goods that can be used in place of another; an increase in the price of one leads to an increase in demand for the other.

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Substitution Effect

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The impact of a change in the price of a good on its relative price and the willingness of consumers to switch to or from substitutes.

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Price Floor

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A legal minimum price set for a good, below which it cannot be sold; often used to protect producers.

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