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Market Structures

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Monopoly

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One firm, unique product with no close substitutes, high barriers to entry, price maker, potentially supernormal profits in the long run.

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Value-Based Pricing

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Price set based on customer's perceived value of the product, can allow for higher margins, requires understanding of customer's willingness to pay.

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Natural Monopoly

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A single firm can supply the entire market at a lower cost than two or more firms, often due to high fixed costs, usually regulated by the government.

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Two-Part Tariff

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Pricing model with a fixed fee plus a variable usage fee, ensures revenue even with low usage, common in utilities and club memberships.

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Duopoly

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Two firms dominate the market, high barriers to entry, firms may collude or compete, the reaction function is important for predicting competitor behavior.

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Contestable Market

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No barriers to entry or exit, even with few firms, potential competition affects pricing and profits, the threat of hit and run competition.

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Barriers to Entry

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Factors that prevent or hinder new firms from entering a market, can lead to less competition and higher prices, include legal, technological, or brand loyalty barriers.

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Predatory Pricing

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Firm sets prices below cost to drive competitors out of the market, often a short-term strategy, could lead to a monopoly.

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Peak Load Pricing

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Higher prices during periods of peak demand, helps manage demand and capacity constraints, common in electricity markets and transportation.

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Concentrated Market

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Few firms own a large percentage of market share, high level of market power, pricing tends to be above competitive levels.

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Fractured Market

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Large number of firms with small market shares, no dominant players, high level of competition, tends to lead to competitive pricing.

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Dumping

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Selling a product in a foreign market below cost or below home market price, often a strategy to gain market share, can lead to international trade disputes.

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Price Leadership

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Dominant firm sets price, others follow, can lead to more stable prices in the market, often seen in oligopolies.

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Cartel

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Group of firms that collude to control prices and limit competition, illegal in many countries, aims to maximize joint profits.

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Cost-Plus Pricing

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Adding a standard markup to the cost of the product, ensures a profit on each item sold, common in less competitive markets.

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Penetration Pricing

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Setting a low price to enter a competitive market, aims to attract customers quickly, prices may increase once market share is gained.

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Perfect Competition

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Many firms, homogeneous products, no barriers to entry, price takers, perfect information, and optimal allocation of resources.

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Monopsony

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One buyer, controls market price through buying power, may exploit power to drive prices down, affects suppliers' choices and pricing.

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Price Discrimination

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Charging different prices to different consumers for the same product, requires market power and separation of markets, can increase firm's profits.

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Economies of Scale

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Cost advantages a firm gets due to the scale of operation, can result in lower prices for consumers, significant barrier to entry for new firms.

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Oligopoly

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Few firms, may produce homogeneous or differentiated products, significant barriers to entry, firms have considerable control over price, interdependent decision-making.

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Collusion

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Firms work together to set prices or output, often illegal, can result in non-competitive pricing, higher than in competitive markets.

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Price Skimming

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High initial price for a new product, which is lowered over time, recovers development costs quickly, targets different consumer segments over time.

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Monopolistic Competition

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Many firms, differentiated products, some barriers to entry, some pricing power, non-price competition is significant.

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Bilateral Monopoly

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Market with only one supplier and one buyer, negotiations determine price, can result in unstable prices depending on bargaining power.

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