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The Business of Fitness Industries

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YMCA

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Business model: Non-profit organization providing community-based programs, fitness memberships, childcare, and more. Number of members: >20 million (worldwide). Annual revenue: >6.6billion.6.6 billion.

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Gold's Gym

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Business model: Membership-based with personal training and group exercise classes. Number of members: Approx. 3 million. Annual revenue: >200million.200 million.

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Equinox

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Business model: High-end membership with luxury amenities, personal training, and group fitness classes. Number of members: Approx. 350,000. Annual revenue: >1billion.1 billion.

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Virgin Active

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Business model: Premium memberships with comprehensive health and wellness services. Number of members: Approx. 1 million. Annual revenue: >600million.600 million.

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24 Hour Fitness

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Business model: Membership-based, with optional personal training and group classes. Number of members: Approx. 3 million. Annual revenue: >1billion.1 billion.

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Anytime Fitness

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Business model: Franchise-based, 24/7 access to gym facilities with personal training and classes available. Number of members: >3 million. Annual revenue: >1billion.1 billion.

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LA Fitness

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Business model: Membership-based access to a wide range of recreational facilities including gym, pool, and basketball court, with personal training and classes. Number of members: >4 million. Annual revenue: >1billion.1 billion.

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Orangetheory Fitness

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Business model: Franchise-based group workout sessions focused on heart rate-based interval training. Number of members: >1 million. Annual revenue: >150million.150 million.

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Snap Fitness

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Business model: Franchise-based, 24/7 access to gym facilities. Membership includes global access to all Snap Fitness locations. Number of members: >1 million. Annual revenue: >200million.200 million.

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Planet Fitness

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Business model: Low-cost, high-volume. Membership includes access to gym facilities with additional fees for classes. Number of members: >10 million. Annual revenue: >500million.500 million.

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Lifetime Fitness

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Business model: Premium memberships with comprehensive lifestyle amenities including fitness, spa, and family services. Number of members: Approx. 1.2 million. Annual revenue: >1.5billion.1.5 billion.

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PureGym

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Business model: Low-cost, 24/7 access to gym facilities, with additional fees for classes and personal training. Number of members: >1 million. Annual revenue: >250million.250 million.

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CrossFit

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Business model: Affiliate-based with each gym independently owned, paying annual fees to use the CrossFit name. Focus on high-intensity functional workouts. Number of members: >4 million (worldwide). Annual revenue: >100million.100 million.

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Crunch Fitness

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Business model: Membership-based with a focus on group fitness classes and individual fitness training. Offers peak and base memberships. Number of members: >1 million. Annual revenue: >300million.300 million.

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Peloton

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Business model: Integrated technology company that sells fitness equipment with streaming fitness classes. Also offers a subscription service for live and on-demand classes. Number of members: >3 million subscribers. Annual revenue: >1billion.1 billion.

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SoulCycle

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Business model: Boutique fitness studio specializing in indoor cycling classes. Revenue comes from class fees and branded merchandise. Number of members: Approx. 100,000. Annual revenue: >100million.100 million.

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Barry's Bootcamp

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Business model: Boutique fitness classes focusing on high-intensity workouts. Membership and drop-in fees apply. Number of members: Approx. 100,000. Annual revenue: Approx. 100million.100 million.

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Zumba Fitness

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Business model: Fitness brand offering dance-fitness classes. Instructors are licensed by Zumba Fitness, LLC and pay fees to offer classes. Number of members: >15 million weekly participants (worldwide). Annual revenue: Data not publicly available.

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Curves

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Business model: Franchise-based, women-only fitness centers focusing on 30-minute circuit training. Number of members: >1 million women. Annual revenue: >100million.100 million.

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F45 Training

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Business model: Franchise-based fitness studios that offer high-intensity group workouts combining elements of HIIT, circuit training, and functional training. Number of members: Data not publicly available. Annual revenue: >100million.100 million.

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