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Payments made to athletes to appear at events or promotions. Notable example: Golfers receiving fees for participating in overseas tournaments.

A deal granting permission to use an athlete’s name, likeness, or brand for a fee. Notable example: EA Sports' use of player likenesses in FIFA video games.

A contract where an athlete agrees to endorse or use only one company's products within a category. Notable example: LeBron James and his exclusive deal with Nike.

Deals to create and sell merchandise featuring an athlete's name, image, or trademarks. Notable example: Stephen Curry's Under Armour basketball gear.

Long-term partnerships where athletes represent a brand's values and message. Notable example: David Beckham for Adidas.

A strategic marketing partnership between a brand and an athlete to create a jointly branded product. Notable example: Serena Williams' collaboration with Nike for her clothing line.

Financial or in-kind support for an event or individual, usually in exchange for advertising rights. Notable example: Adidas' sponsorship of Lionel Messi.

A game organized to honor an athlete, sometimes including sponsorship and endorsement opportunities. Notable example: Steven Gerrard's testimonial match at Liverpool FC.

Agreements where athletes promote products or brands on their personal social media accounts. Notable example: Cristiano Ronaldo's promotions on Instagram.

A percentage of revenue paid to an athlete from the sale of products bearing their likeness or name. Notable example: David Beckham's royalty deal with H&M.

A marketing strategy where a famous person uses their status to promote a product or service. Notable example: Michael Jordan's partnership with Nike.

Partnership where an athlete receives a stake in a company instead of or in addition to cash. Notable example: LeBron James' equity stake in Blaze Pizza.

Additional compensation tied to an athlete’s performance, milestones, or achievements. Notable example: Roger Federer receiving bonuses for winning Grand Slam titles.

Special shoe lines developed for athletes with their input and branding. Notable example: The Air Jordan line by Nike.