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A sponsor associated with a sporting organization or event without having the rights to the title or category exclusivity. Example: Coca-Cola as an official partner of the Olympic Games.

A type of sponsorship where a company's logo is placed on the team's apparel. Example: Emirates on the Real Madrid jersey.

The right to name a piece of property, often a stadium or an arena, in exchange for financial support. Example: MetLife Stadium, home of the New York Giants and Jets.

A brand funds the prize money awarded at a sporting event. Example: FedEx sponsorship of the PGA Tour's FedEx Cup and its prize money.

A company secures rights to broadcast, stream, or distribute content related to the sporting event. Example: NBC acquiring the broadcasting rights for the Olympics.

The most significant level of sponsorship where a sponsor has its brand name incorporated into the title of the sponsored entity. Example: The Barclays Premier League.

Exclusive rights granted to a sponsor to represent a certain product category. Example: Gatorade as the official sports drink of the NFL.

A company provides its products for use in the sport as part of the sponsorship deal. Example: Wilson providing the official basketball for the NBA.

A sponsorship where a company provides expertise, technology, or services instead of purely financial support. Example: IBM's data analysis and technology services for the Wimbledon Championships.