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The process of dividing the overall market into distinct subsets of customers with common wants and needs. Sports teams use market segmentation to target different fan demographics with tailored merchandise offerings.

A strategy where two brands collaborate on a product, leveraging the strength of both brands. For sports teams, it can mean collaborating with well-known brands to create unique merchandise that appeals to a wider audience.

A legal contract between a sports team and a company, allowing the company to use the team’s brand on their merchandise. This is crucial for sports teams as a significant source of revenue and brand exposure.

Technologies used by sports teams at retail locations to process sales transactions efficiently. This system directly impacts a team’s ability to sell merchandise and generate revenue.

A form of partnership where companies support a sports team financially or with products, often in exchange for advertising and promotion. This can also affect the merchandise of a sports team by including sponsors’ logos on products.

Agreements where a sports team or athlete promotes a company’s product, leading to increased sales and visibility for both the team and the company. In sports, this boosts merchandise credibility and appeal.

Selling sports merchandise online through an electronic platform. It's a vital part of modern merchandising, allowing fans to purchase items from anywhere, often leading to an increase in sales and brand reach.

A strategy where a sports team sells a product at a loss to attract more customers or to sell additional products at a higher margin. It can introduce new fans to team merchandise and potentially increase overall spending.

A pricing strategy where new merchandise is introduced at a low price to attract customers quickly and gain market share. Sports teams may use this to entice new fans or promote new product lines.

Expanding a sports team's brand into new product categories. This is important for a sports team looking to capitalize on their brand and engage with fans in new ways, potentially increasing their market reach.

The retail practice of displaying products from different categories together to drive additional sales. Sports teams can cross-merchandise to encourage fans to buy complementary items, such as jerseys and caps.

A pricing strategy where a new or unique piece of sports merchandise is sold at a high price before gradually lowering the price over time. This can capitalize on the high initial demand among fans and early adopters.

The practice of designing and displaying merchandise in a visually appealing way to entice and enhance the shopping experience of sports fans. This can lead to increased sales and customer loyalty.

Tailoring a sports team's merchandise offerings to different seasons or events. Teams often release special edition items to tap into the fan's excitement centered around major games or anniversaries.