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A strategy where a company expands its business operations into different steps on the same production path, such as when a farm owns both the crop production and the processing plants.

A marketing process that showcases the differences between products, focusing on the unique aspects to make a product more attractive compared to its competition.

A marketing strategy where two or more companies or products are promoted together, with the aim to utilize the synergy between them to increase each other's sales.

Products that have been processed or altered to increase their value from the original raw material, often resulting in a higher price point.

The business of selling agricultural products directly to the consumer, bypassing any middlemen such as wholesalers or retailers.

A pricing strategy that involves setting a high price for a new product to maximize profits from the segments willing to pay the high price, before reducing the price to attract a broader market.

A strategy in which a product is introduced to the market at a low initial price to stimulate rapid and wide consumer adoption.

A data analysis technique used to discover purchase patterns by examining the items that customers buy together, often used for cross-selling strategies.

The process of dividing a market of potential customers into groups or segments, based on different characteristics such as demographics or buying habits.

The process of creating a unique name, symbol or design that identifies and differentiates a product from other products.

Focusing on a specific segment of the market, offering a product or service to satisfy the particular needs and preferences of that niche.

The buying and selling of primary agricultural products, such as grains, livestock, and other raw goods.

A business that earns most or all of its revenues from agriculture, involving everything from farm equipment to seed and fertilizer production.

A pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods.

This type of marketing involves a partnership between producers (usually farmers) who pool their resources for processing, marketing, and distributing their products.

A strategy that companies use to manage interactions with customers and potential customers, often utilizing data analysis about customers' history with a company to improve business relationships.

Marketing products based on their environmental benefits, often using sustainable, organic, or 'eco-friendly' branding.

A form of commercial enterprise that links agricultural production and processing with tourism to attract visitors onto a farm, with the goal of generating additional income.

The management of the flow of goods and services, involving the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.