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Direct Marketing for Farmers
20
Flashcards
0/20
Online Sales Platforms
Wider market access, variable costs, technology integration
Word of Mouth and Referral Marketing
Trust building, customer loyalty, organic growth
Agritourism
Diversified income streams, educational opportunities, visitor spending
Catalog Sales
Extensive product display, brand cataloging, postage and printing considerations
E-commerce Websites
24/7 sales potential, global reach, user experience optimization
Email Marketing Campaigns
Cost-effective promotion, customer acquisition, retention strategies
Farmers' Markets
Local economic stimulation, price premiums, community engagement
Guerrilla Marketing Tactics
Unconventional strategies, low-cost impact, memorable impressions
Community Supported Agriculture (CSA)
Consumer-producer relationship, upfront capital, shared risk
Mobile Marketing and Apps
App-based promotions, geotargeting, personalized customer experiences
Direct Selling at Events
Event-specific audience, networking opportunities, immediate feedback
Subscription Boxes
Predictable revenue, niche markets, packaging and delivery logistics
Loyalty Programs
Repeat business incentive, customer retention, data collection
Direct Mail Marketing
Targeted advertising, cost per acquisition, print media efficacy
Value-Added Products
Higher profit margins, brand diversification, market differentiation
Pick-Your-Own Operations
Experiential engagement, reduced labor costs, immediate revenue
Text Message Campaigns
High open rates, immediate delivery, micro-targeting capabilities
Influencer Collaborations
Influencer credibility, targeted audiences, content creation
Farm Stands and Roadside Markets
Point of sale marketing, inventory control, local brand recognition
Social Media Marketing
Brand awareness, viral potential, real-time customer engagement
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