Discover published sets by community

The portion of a market controlled by a particular company or product. In terms of livestock, it refers to how much of the meat market a producer occupies as compared to competitors.

Marketing products as commodities, where the products are uniform and interchangeable with others of the same type. In livestock sale, this pertains to selling meat in bulk without differentiation, where price is often the only competitive factor.

The process of estimating future sales. Accurate sales forecasting for livestock sales helps manage farm resources and plan for future market demands and trends.

A method of comparing two versions of a webpage or app to see which one performs better. Livestock sellers can use A/B testing on their online store to optimize sales conversions for different meat products.

The process of distinguishing a product or service from others to make it more attractive to a particular target market. Livestock sellers differentiate their products through factors like natural grazing, no antibiotics, or breed type.

The tendency of consumers to continue buying the same brand repeatedly. For livestock products, brand loyalty can keep consumers purchasing the same type or brand of meat due to perceived quality or preference.

The process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics. In livestock sale, this helps target specific demographics like organic meat consumers or restaurants looking for premium cuts.

A method used to establish the best price for a product. Livestock sales may use various pricing strategies like cost-plus pricing or competitive pricing to determine the sale price of meat and related products.

The management of the flow of goods and services from production to sale. In livestock sales, efficient supply chain management ensures that the meat reaches the market in a timely and cost-effective manner.

A measure of how the quantity demanded of a good responds to a change in the price of that good, expressed as an elasticity. For livestock sale, knowing the price elasticity helps in setting prices that are competitive yet profitable.

The percentage of potential customers who take a specific desired action. For livestock sellers, this might refer to the percentage of site visitors who actually make a purchase after visiting an online store.

Segmenting the market based on demographic variables such as age, gender, family size, income, occupation, education, or nationality. Livestock producers might use demographic segmentation to market different meat products to varied income or age groups.

Strategies, practices, and technologies that companies use to manage and analyze customer interactions and data. In livestock sales, CRM can involve maintaining relationships with butchers or supermarkets to ensure recurring business.

A factor that differentiates a product from its competitors. In the context of livestock sale, a USP could be grass-fed beef or free-range poultry, which can attract specific customer segments.

Marketing strategy that suggests the purchase of additional products for sale. In livestock, cross-merchandising might involve suggesting relevant grocery items, such as barbecue sauce with a purchase of meat.

Dividing a market into groups based on consumer knowledge, attitudes, uses, or responses to a product. In livestock marketing, behavioral segmentation might focus on consumers who regularly purchase grass-fed beef vs. grain-fed beef.

A strategy designed to draw consumers to a product. Livestock producers might use pull marketing by creating demand through consumer education about the benefits of organic meat, enticing consumers to seek out their products.

A type of marketing that involves the creation and sharing of online material to stimulate interest in a brand's products or services. Livestock sellers might use content marketing through blogs or videos that explain the benefits of their farming practices.

Products that have been processed or enhanced to have a greater value than the raw materials. In livestock, this could refer to aged beef or marinated cuts that sell at a higher price point.

Offering several products for sale as one combined product. Livestock sellers might bundle different cuts of meat, adding value and appealing to customers looking for variety and convenience.

Selling goods in large quantities at lower prices to be retailed by others. Livestock sellers might use wholesale marketing to sell large quantities of meat to retailers or meat processors.

Segmenting a market based on location such as country, state, or city. Livestock sellers can focus on geographic segmentation to target urban markets with higher demand for premium meat products.

Marketing strategies that not only contribute to the company's bottom line but also benefit society and the environment. Livestock sales using sustainable marketing would focus on animal welfare and environmental stewardship as selling points.

Selling products directly to the consumer without an intermediary. For livestock producers, this could mean selling meat directly to consumers through farmers' markets or CSA programs, thus maximizing profit margins.

The extent to which a product is recognized and bought by customers in a particular market. Livestock producers might aim for high market penetration among local consumers or specific types of meat eaters (e.g., organic).

Market segmentation based on consumer personality traits, values, attitudes, interests, or lifestyles. In livestock sales, psychographic segmentation can help target advertising to consumers who value organic or ethically raised meat.

A statement that explains how a brand or product fills a particular consumer need in a way that its competitors don't. For livestock producers, a positioning statement could focus on being the leading provider of organic, locally-sourced meat.

The value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. For livestock sales, strong brand equity can mean premium pricing for products like certified Angus beef.

A strategy that involves “pushing” the product through marketing channels to end consumers. Livestock sellers could use push marketing in trade shows or through retailer promotions to increase product visibility and demand.