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The statement that summarizes why a consumer should buy a product or use a service. It communicates the clearest benefit that customers receive by giving them something specific and valuable.

Dividing the potential market into distinct subsets of consumers with common needs or characteristics, and selecting one or more segments to target with a customized marketing mix.

The process of creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to earn those visits organically.

Sending commercial messages to a group of people, using email, typically to a group of potential or current customers to encourage engagement or promote sales.

The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Selecting one or more market segments to enter, and focusing marketing efforts on serving the needs of that segment effectively.

The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Creating a specific image or identity in the minds of the target market for a brand, product, or organization to differentiate it from competitors.

A form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess an expert level of knowledge or social influence in their field.