Discover published sets by community

A marketing strategy focused on creating, publishing, and distributing content for a targeted audience online. Key tactics include blog posts, videos, infographics, and ebooks.

The practice of increasing the quantity and quality of traffic to your website through organic search engine results. Key tactics include keyword research, on-page optimization, and backlink building.

An online advertising model in which advertisers pay each time a user clicks on one of their online ads. Key tactics include keyword bidding, ad copywriting, and landing page optimization.

The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Key tactics include post scheduling, engaging with followers, and targeted ads.

The act of sending a commercial message, typically to a group of people, using email. Key tactics include segmentation, personalized content, and A/B testing.

A type of performance-based marketing where you receive commission for promoting someone else's products or services on your website. Key tactics include choosing the right affiliates, promoting products wisely, and tracking sales.

A type of marketing that focuses on using key leaders to drive your brand's message to the larger market. Key tactics include selecting relevant influencers, collaborating on content, and measuring campaign impact.

Marketing on or with a mobile device, such as a smartphone. Key tactics include mobile-friendly websites, SMS marketing, and app-based marketing.

A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means like the internet or email. Key tactics include creating shareable content, leveraging network effects, and engaging with audiences.

The process of increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. Key tactics include A/B testing, user feedback, and landing page optimization.

The technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. Key tactics include using CRM software, email marketing automation, and campaign tracking.