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The total number of unique viewers who see a piece of content. It provides valuable information for understanding the actual size of the audience beyond duplicated counts.

A metric used in marketing that represents the cost of reaching one thousand viewers or listeners. It's a fundamental calculation in determining the efficiency of advertising spending.

An average measure of the amount of time individuals spend viewing content. Useful for gauging the depth of engagement with a program or channel.

The percentage of an audience that continues to subscribe to a service or consume content over time. Essential for determining the success of retention strategies and content stickiness.

A measure that factors in the relevance and impact of content on the audience, rather than just the quantity of views. It aids in assessing the effectiveness of content and its resonance with the audience.

Various indicators that measure how an audience interacts with content, such as likes, comments, and shares on social media. Important for gauging the level of audience involvement.

A measurement of the total number of unique viewers or listeners over a specific period. Shows the breadth of a property’s audience and is crucial for formats like talk radio where listeners may tune in at different times.

A qualitative research method where a small group of people discuss their perceptions, opinions, and attitudes towards a product or service. Key for gaining deeper insights into audience preferences.

A standard measure in advertising that reflects the size of an audience reached by a specific media campaign. Important for media planning and gauging campaign impact.

The analysis of audience data by age, gender, income, and other demographic factors. Critical for advertisers to target specific segments and for creators to tailor content.

Tools used to collect data on audience behaviors, preferences, and profiles. They can be distributed widely, providing a broad and representative sample for analysis.

A metric used to evaluate the percentage of a total audience that consumes a particular piece of content. Vital for understanding a program's popularity and for setting advertising rates.

A widely recognized system for measuring television viewership and other forms of media consumption. They are crucial for understanding TV audience size and composition.

A statistic that represents the percentage of households or individuals viewing a television program compared to the total number of households with TVs in use at that time. Important for assessing how a program performs against its immediate competition.

The process of dividing a broad audience into sub-groups based on demographic or psychographic criteria. Essential for targeted marketing and creating relevant content.