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Print Media Terminology

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Byline

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The line indicating the author's name at the beginning of an article. Demonstrates authorship and contributes to the transparency of the publication.

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Editorial

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An article representing the opinions of the publication's editorial board. Reflects the stance of the newspaper/magazine on an issue.

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Jumpline

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Text at the end of a column indicating which page the story continues on. Helps guide readers through the publication.

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Lead

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The opening paragraph of a news article, designed to give readers the most important information and draw them into the story.

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Scoop

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An exclusive or first-time news story, often gained through investigative reporting or an insider source, giving the publication a competitive edge.

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Pica

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A unit of measure in typesetting and print layout that's approximately 1/6 of an inch. Useful in designing page elements and typography.

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Newshole

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The space in a newspaper or magazine after all the ads have been placed which is available for editorial content.

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Feature

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An in-depth article or report that goes beyond the basic news to provide background, context, and human interest.

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Folio

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A page number and publication date printed on newspaper or magazine pages. Helps in organizing and referencing.

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Masthead

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The section of a newspaper or magazine that includes the publication's name, staff, and contact information. Used for branding and credibility.

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Dateline

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The line at the beginning of a news article that contains the date and place of origin of the article.

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Plate

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In printing, a sheet of metal or other material etched with a design to be inked and used in the printing press.

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Newsprint

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A type of inexpensive paper used for printing newspapers. Chosen for cost efficiency and recyclability.

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Op-Ed

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An opinion editorial piece typically written by someone not on the publication's staff. Used to present diverse viewpoints on current issues.

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Wire Service

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An agency that supplies news to subscribing publications, such as the Associated Press or Reuters, offering a wide reach for news distribution.

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Broadsheet

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A large-format newspaper, generally considered more serious and less sensationalist, often used by traditional or 'quality' newspapers.

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Tabloid

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A smaller format newspaper, often associated with sensationalist reporting and more focus on celebrity news and gossip.

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Banner

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The headline on the front page of a newspaper, usually across the top; the primary headline of an edition.

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Kill Fee

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A fee paid to a writer if their commissioned article is 'killed' or cancelled before publication. Provides compensation for the writer's effort.

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Circulation

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The number of copies distributed for a particular publication. Indicates popularity and reach, and affects advertising revenue.

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Infographic

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A visual representation of information or data in a newspaper or magazine, like charts or diagrams, intended to present complex information clearly.

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Slug

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A label used in newspapers and magazines for a story during production and used to track articles through the editorial process.

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Gutter

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The white space between columns or facing pages of a printed publication. Essential for readability and binding.

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Offset Printing

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A commonly used printing technique where the inked image is transferred from a plate to a rubber blanket, then to the printing surface.

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