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Print Media Terminology
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Masthead
The section of a newspaper or magazine that includes the publication's name, staff, and contact information. Used for branding and credibility.
Byline
The line indicating the author's name at the beginning of an article. Demonstrates authorship and contributes to the transparency of the publication.
Circulation
The number of copies distributed for a particular publication. Indicates popularity and reach, and affects advertising revenue.
Broadsheet
A large-format newspaper, generally considered more serious and less sensationalist, often used by traditional or 'quality' newspapers.
Tabloid
A smaller format newspaper, often associated with sensationalist reporting and more focus on celebrity news and gossip.
Op-Ed
An opinion editorial piece typically written by someone not on the publication's staff. Used to present diverse viewpoints on current issues.
Editorial
An article representing the opinions of the publication's editorial board. Reflects the stance of the newspaper/magazine on an issue.
Newsprint
A type of inexpensive paper used for printing newspapers. Chosen for cost efficiency and recyclability.
Banner
The headline on the front page of a newspaper, usually across the top; the primary headline of an edition.
Dateline
The line at the beginning of a news article that contains the date and place of origin of the article.
Feature
An in-depth article or report that goes beyond the basic news to provide background, context, and human interest.
Folio
A page number and publication date printed on newspaper or magazine pages. Helps in organizing and referencing.
Gutter
The white space between columns or facing pages of a printed publication. Essential for readability and binding.
Infographic
A visual representation of information or data in a newspaper or magazine, like charts or diagrams, intended to present complex information clearly.
Jumpline
Text at the end of a column indicating which page the story continues on. Helps guide readers through the publication.
Kill Fee
A fee paid to a writer if their commissioned article is 'killed' or cancelled before publication. Provides compensation for the writer's effort.
Lead
The opening paragraph of a news article, designed to give readers the most important information and draw them into the story.
Newshole
The space in a newspaper or magazine after all the ads have been placed which is available for editorial content.
Offset Printing
A commonly used printing technique where the inked image is transferred from a plate to a rubber blanket, then to the printing surface.
Pica
A unit of measure in typesetting and print layout that's approximately 1/6 of an inch. Useful in designing page elements and typography.
Plate
In printing, a sheet of metal or other material etched with a design to be inked and used in the printing press.
Scoop
An exclusive or first-time news story, often gained through investigative reporting or an insider source, giving the publication a competitive edge.
Slug
A label used in newspapers and magazines for a story during production and used to track articles through the editorial process.
Wire Service
An agency that supplies news to subscribing publications, such as the Associated Press or Reuters, offering a wide reach for news distribution.
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