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Analyzes underlying structures in cultural phenomena, suggesting that meaning is constructed through language and sign systems.

Supports the concentration of media ownership in the hands of a few, who impose strict control to advance a specific agenda.

Media should prioritize content that fosters social progress and development, especially in emerging nations.

Seeks to understand the power structures within media industries and the role media plays in reinforcing societal issues.

Media should facilitate and reflect diverse opinions within a society, allowing for grassroots participation.

Examines how media and culture are tied to power relations and are a site of struggle over values and identities.

Emphasizes the duty of media to serve the public interest and to follow ethical codes, including truthfulness and fair play.

Media should act as an organ of the state, disseminating the policies and priorities of the socialist government.

Challenges structuralist ideas, asserting that meaning is not fixed and can differ depending on context and the individual interpreting the message.

Views media and communication systems as environments that affect human perception, understanding, feeling, and value.

Concerned with the impact of global media conglomerates and their influence on culture and national identities.