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Advocates for complete freedom of expression without government intervention, with the belief that truth emerges from public debate.

Media should facilitate and reflect diverse opinions within a society, allowing for grassroots participation.

Analyzes underlying structures in cultural phenomena, suggesting that meaning is constructed through language and sign systems.

Views media and communication systems as environments that affect human perception, understanding, feeling, and value.

Concerned with the impact of global media conglomerates and their influence on culture and national identities.

Challenges structuralist ideas, asserting that meaning is not fixed and can differ depending on context and the individual interpreting the message.

Media should prioritize content that fosters social progress and development, especially in emerging nations.

Media should act as an organ of the state, disseminating the policies and priorities of the socialist government.

Seeks to understand the power structures within media industries and the role media plays in reinforcing societal issues.

Supports the concentration of media ownership in the hands of a few, who impose strict control to advance a specific agenda.

Examines how media and culture are tied to power relations and are a site of struggle over values and identities.