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Disseminate information about crisis and the management plan to employees, ensuring they understand their roles and responses.

Evaluate the scope and impact of the crisis, identify stakeholders involved and information needs.

Track the public and media response to the crisis and communication efforts, adjust strategies as needed.

Develop a crisis management plan, identify potential crises and set up a crisis management team.

Release information to external stakeholders, including the media, customers, and partners, in a timely and transparent manner.

Analyze the crisis management performance, assess communication effectiveness, and integrate lessons learned.

Craft clear and concise messages that address the crisis situation, tailored to different stakeholders and media platforms.

Manage interactions with the media through press conferences, interviews, and statements to maintain a positive image.

Monitor for signals, assess the situation to determine if it is a crisis and activate the crisis management plan if necessary.