Discover published sets by community

Hashtag challenges use a unique hashtag to encourage users to create content around a theme. The #IceBucketChallenge for ALS awareness went viral across social media platforms.

Shockvertising uses controversial or shocking content to grab attention and create buzz. United Colors of Benetton's campaigns often incorporate shockvertising to highlight social issues.

Teaser campaigns generate interest and curiosity by releasing mysterious ads that do not reveal everything about the product. For example, the film industry often uses teaser trailers to hype up upcoming movies.

Referral programs encourage current users to recommend products to their friends in exchange for rewards. Dropbox's referral program is a successful example, helping the company substantially increase its user base.

User-Generated Content strategy encourages customers to create and share their own content related to the brand. GoPro's 'Photo of the Day' campaign on Instagram showcases the best user-submitted photos using their products.

Emotional storytelling uses stories that evoke strong emotions to create a deep connection with the audience. The 'Real Beauty Sketches' campaign by Dove is an example of emotional storytelling.

AR experiences overlay digital information on the real world, providing immersive campaigns. Pokémon GO is an example of an AR experience that went viral.

Scarcity and exclusivity techniques create hype by offering something in limited quantity or for a limited time. Supreme is known for dropping new items in limited quantities, which then go viral.

Cause Marketing aligns a brand with a social cause to resonate with consumers’ values. TOMS Shoes one-for-one giving model is a well-known cause marketing campaign.

Nostalgia Marketing uses themes from the past to evoke sentimental feelings. Pokémon's 20th anniversary campaign, which included a Super Bowl ad, tapped into the nostalgia of adults who grew up with the franchise.

Collaborative Consumption is when a campaign encourages the sharing of a product or service. Car-sharing services like Zipcar have marketed themselves on the benefits of shared vehicle access.

Interactive campaigns engage the audience by inviting them to interact with online content. Coca-Cola's 'Share a Coke' campaign allowed people to personalize bottles online.

Memes and humor involve creating or co-opting humorous memes to promote a product. Old Spice's 'The Man Your Man Could Smell Like' campaign used humor effectively to go viral.

Influencer Partnerships involve teaming up with social media influencers to promote products. An example is the collaboration between influencer Kylie Jenner and skincare brand Proactiv.