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The unethical act of claiming someone else's work as one's own. Example: A reporter copying material from another journalist without attribution.

The ethical mandate to report information accurately and fairly. Example: Verifying facts before publishing a story on a contentious issue.

Using deceptive practices to obtain information. Example: Journalists posing as someone else to get a story.

Balancing the appeal of entertaining content with the need to provide informative and educational material. Example: Choosing between a sensational crime story and a significant but less dramatic policy change.

Determining the appropriateness of publishing explicit or disturbing material. Example: Showing graphic images from a natural disaster or terrorist attack.

Navigating the ethical implications of reporting on content from social media platforms. Example: Sharing unverified information from a social media post in a rush to break news.

How advertising pressures can affect media content and editorial decisions. Example: A news outlet avoiding negative stories about a major advertiser.

The duty to protect the confidentiality of news sources. Example: A journalist refusing to reveal a confidential source, even under legal pressure.

The separation of editorial decisions from business or political interests. Example: Rejecting advertiser pressure to influence story angles.

The ethical considerations of altering images and information in the digital realm. Example: Enhancing or altering photographs in a news story, potentially misleading viewers.

Weighing the need to protect individual privacy against the public’s interest in knowing information. Example: Reporting on a celebrity's health issue without consent.

The responsibility to represent diverse groups fairly and accurately. Example: Ensuring balanced portrayal of minority communities in news reports.

Deciding when it is ethical to use information from sources that wish to remain unidentified. Example: Reporting on government misconduct using unnamed whistleblowers.

Occurs when personal interests clash with professional responsibilities. Example: A media executive owning stock in a company they cover in stories.

The responsibility of media to approach cultural differences with respect and sensitivity. Example: Reporting on international events without perpetuating cultural stereotypes or biases.