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A Conversion Funnel is a term used to describe the journey a consumer takes through an internet advertising or search system, navigating an app or website and finally converting to a sale. In digital marketing, it's used to design and optimize campaigns to guide users towards the conversion.

Mobile Marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS, and MMS, social media, and apps. It's crucial in digital marketing due to the increasing use of mobile devices.

Programmatic Advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating digital advertising efforts in one technology platform. In digital marketing, it's used to leverage data and technology for real-time ad buying and placement.

Customer Lifetime Value (CLV) is the total worth to a business of a customer over the whole period of their relationship. It's an important metric because it represents an upper limit on spending to acquire new customers. In digital marketing, it's used to strategize on spend and to tailor marketing efforts.

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. In digital marketing, it's used to improve a website's visibility in search engines to attract potential customers.

A Call To Action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. In digital marketing, CTAs help in guiding people through their journey with a business and lead them down the conversion funnel.

User Experience (UX) Design is the process of creating products that provide meaningful and relevant experiences to users. In digital marketing, a good UX design influences the user's behavior and decisions, which can lead to successful conversions and customer loyalty.

Email Marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It's used in digital marketing to nurture leads and drive customer loyalty.

Lead Generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. In digital marketing, strategies like content offers, landing pages, and opt-in email lists are used to generate leads.

Inbound Marketing refers to a business methodology that attracts customers by creating valuable content and experiences tailored to them. Unlike outbound marketing, inbound marketing does not need to fight for potential customers' attention. It's used in digital marketing to attract prospects through content creation, social media, and SEO.

Bounce Rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. A high bounce rate might indicate that the site entrance pages aren't relevant to your visitors. In digital marketing, analyzing bounce rate helps in optimizing landing page content and user experience.

A/B Testing, also known as split testing, is a marketing experiment wherein you split your audience to test a number of variations of a campaign and determine which performs better. In digital marketing, it's a fundamental practice to optimize the conversion rates of web pages and other elements.

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. It's used in digital marketing to improve the performance of website content and increase ROI.

Affiliate Marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers. In digital marketing, it involves using data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth.

Display Advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. It's used in digital marketing to reach users within the network with ads that are visually engaging.

Marketing Automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. In digital marketing, it's used to streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and grow revenue faster.

Lookalike Audiences are a Facebook Ads targeting tool that finds people who resemble your existing customer base. In digital marketing, it's used to extend the reach of your best-performing ads to similar users who are likely to be interested in your products or services.

ROI measures the gain or loss generated on an investment relative to the amount of money invested. ROI is used in digital marketing to measure the effectiveness of the marketing spend.

Native Advertising is a type of advertising that matches the form and function of the platform upon which it appears. In digital marketing, it is used to blend in with the website's content, providing advertising that does not look like advertising to enhance user experience.

Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product or service. In digital marketing, it involves creating content that has been tailored to the context of each individual social media platform to drive user engagement and sharing.

Web Analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. It's used in digital marketing to track the performance of websites and online advertising campaigns to inform strategies and improve online traffic and user engagement.

Keyword Research is the process of finding and analyzing actual search terms that people enter into search engines. In digital marketing, the insight you get from these actual search terms can help inform content strategy as well as your larger marketing strategy.

Brand Awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. In digital marketing, it's an integral step in promoting new products and services, and it ensures that your brand is the one consumers remember over competitors.

Pay-Per-Click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. In digital marketing, it's used to drive traffic to websites, where an advertiser pays a publisher when the ad is clicked.

Content Marketing involves the creation and sharing of online material such as videos, blogs, and social media posts that does not explicitly promote a brand but is intended to stimulate interest in its products or services. It's used in digital marketing to attract and retain a clearly defined audience and ultimately, to drive profitable customer action.

Influencer Marketing is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. It's used in digital marketing to tap into the influencer's followers and credibility.