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The number of times a single person is exposed to an advertisement over a certain period. Media sales use this metric to help determine the optimal number of ad impressions for effectiveness without causing ad fatigue.

A set of promotional materials provided to potential advertisers containing information about a media outlet's audience, reach, and advertising options. Media sales teams use this to showcase their offerings and attract ad buyers.

The procurement of media inventory where advertising space and airtime are purchased for displaying ad campaigns. The role of media buying in sales is to negotiate and secure the placement of advertisements at optimal rates and times.

A measure used to evaluate the efficiency or profitability of an investment. In media sales, it helps advertisers understand the value they get from their ad spend.

The number of times an ad is displayed to individual viewers. It is a key metric in media sales that indicates the reach of an advertising campaign.

The total amount of ad space a media company has available for sale. In media sales, managing inventory effectively is crucial to maximize revenue and minimize unsold space.

Annual meetings where television networks present their upcoming schedules and shows to advertisers and allow them to buy ad space in advance. This plays a significant role in media sales as a primary opportunity to secure large ad contracts.

A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In media sales, native ads are sold at a premium because they tend to have higher engagement rates.

The total number of different people or households exposed to an advertisement. In media sales, reach is important to advertisers who want to profile their campaigns to a broader audience.

The process of strategizing and defining the most appropriate media channels to advertise, based on understanding the target audience. Media planning is crucial in sales to ensure advertising budgets are spent effectively to reach campaign goals.

The percentage of viewers who click on an ad after seeing it, used to measure the success of an online advertising campaign for a particular website. Media sales professionals use CTR to evaluate which ads are effective and compelling.

The practice of segmenting audiences based on certain characteristics, such as demographics or behavior, to deliver more tailored advertising. In media sales, this improves ad performance and increases the attractiveness of media spaces to advertisers.

An advertisement in the form of editorial content. The similarity to news or feature content gives it a credibility advantage in media sales, though its promotional intent must be clear to maintain the trust of the audience.

The percentage of users who take a desired action after clicking on an ad. It's a key performance indicator in media sales to show how effectively an advertisement leads to a sale or other desired action.

Automated buying and selling of online advertising space through algorithms and data-driven decisions. It is becoming increasingly important in media sales to optimize efficiency and targeting.

Offering ad space across different media platforms, such as print, digital, and broadcast. In media sales, this approach allows for greater reach and multimedia campaign strategies that can appeal to advertisers.

A document listing advertising prices and products offered by a media company. It is a starting point for negotiations and a tool for media sales professionals to communicate costs to potential advertisers.