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By recruiting influencers as brand ambassadors, brands can form long-term partnerships with influencers who frequently promote their products. This is highly effective for sustained brand awareness.

In a takeover, an influencer is given control over a brand's social media account for a set period. This allows the brand to reach the influencer's audience and can be highly effective for engagement.

Influencers create videos showing the unboxing of products, giving their first impressions and reviews. It effectively creates anticipation and reveals the product experience to potential customers.

Influencers use Instagram Stories to post timely and engaging content about a brand. Due to the high engagement of Stories, this can be an effective tactic for real-time marketing.

Brands invite influencers to exclusive events to create content and share their experiences with the brand. It's effective for creating buzz and leveraging the influencers' authority and reach.

Influencers create how-to videos using the brand's products, providing a genuine use-case scenario. This tactic is effective for educational content and product demonstration.

Live streaming allows influencers to interact with their audience in real-time while showcasing brands' products. Its effectiveness lies in the authentic interaction and immediate feedback.

Influencers provide their honest feedback or endorse a product, adding credibility. Testimonials can effectively build trust among potential customers when they are genuine.

Discount codes are offered by influencers to their followers to incentivize purchases with a promotional discount. It's an effective measure of direct ROI and boosts sales.

Sponsored content is paid content created by influencers to promote a brand or product. Its effectiveness lies in its native appearance and the influencer's credibility.

Brands create unique hashtags for influencers to use, fostering user-generated content and increasing brand visibility. These campaigns are effective for viral potential and community engagement.

In this tactic, influencers share their experiences with a brand's product or service, often at events or through immersive experiences. It can be extremely effective when the content resonates with the audience's aspirations.

Brands collaborate with influencers to create content that aligns with both the brand's values and the influencer's style. It is effective for reaching new audiences and adding authenticity.

Influencers share behind-the-scenes looks at a brand, its events, or product creation, offering authenticity and engagement. It can be effective for humanizing the brand and creating a connection with the audience.

Affiliate marketing involves influencers earning a commission for every sale made through their unique affiliate link. It encourages influencers to drive sales and can be very effective with the right products and audience.

Influencers host giveaways of a brand's products to their audience. This tactic is effective for quick boosts in attention and can often lead to a growth in both the brand's and the influencer's followings.

Influencers write detailed blog posts about a brand's offerings, providing in-depth information. It's effective for SEO and providing comprehensive product insights.

Product collaborations involve teaming up with influencers to create a special product line. This tactic leverages the influencer's brand and can result in high effectiveness through exclusive offerings.

Influencers can host contests on their social platforms, engaging their followers and promoting the brand. This tactic is very effective for engagement and can go viral with the right incentives.