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Brand: Morton Salt Outcome: Communicated the effectiveness of Morton's salt product in all weather and made the Morton Salt Umbrella Girl an iconic image

Brand: Pepsi Outcome: Helped maintain Pepsi's brand identity as youthful and enjoyable, influencing consumer preference

Brand: M&M's Outcome: Highlighted the unique selling proposition of M&M's and helped them stand out in the chocolate candy market

Brand: L'Oréal Outcome: Empowered women and reinforced the value proposition of L'Oreal's products, leading to increased brand loyalty and sales

Brand: Wendy's Outcome: Became a popular catchphrase that challenged competitors and highlighted Wendy's larger burgers to increase sales

Brand: De Beers Outcome: Cemented diamonds as a symbol of everlasting love and significantly boosted diamond sales

Brand: Wheaties Outcome: Aligned Wheaties with athletic success and featured athletes on its boxes, boosting the cereal's image and sales

Brand: Rice Krispies (Kellogg's) Outcome: Created memorable and distinctive brand sounds that kids and parents associate with the product, increasing its popularity

Brand: Apple Outcome: Reinvented Apple's brand image, setting it apart from competitors as an innovative company

Brand: Coca-Cola Outcome: Positioned Coca-Cola as the original and authentic cola, helping to differentiate it from numerous competitors

Brand: Verizon Outcome: Successfully communicated Verizon's network reliability and coverage, helping to grow their customer base

Brand: General Electric Outcome: Rebranded GE to focus on innovation and technological prowess in various industries, resonated both internally with employees and externally with consumers

Brand: California Milk Processor Board Outcome: Significantly increased milk sales in California and became a widely recognized slogan

Brand: Burger King Outcome: Positioned Burger King as a fast-food chain that offers personalization, in contrast to competitors

Brand: Kit Kat (Nestlé) Outcome: Became synonymous with taking a break, boosting the candy bar's market positioning and sales

Brand: Nike Outcome: Solidified Nike's image as a leading brand in athletic wear, boosted sales, became a cultural catchphrase

Brand: BMW Outcome: Reinforced BMW's image as a maker of high-performance luxury vehicles, sustained campaign for decades

Brand: Maxwell House Outcome: Established Maxwell House coffee as high-quality and full-flavored to the very end, aiding brand recognition

Brand: KFC Outcome: Enhanced KFC's brand identity around the world and promoted the taste of its chicken

Brand: American Express Outcome: Strengthened public perception of American Express as an essential travel companion, driving card usage and membership

Brand: Harley-Davidson Outcome: Strengthened Harley-Davidson's image as an American icon and fostered a strong brand community

Brand: Subway Outcome: Supported Subway's positioning as a healthier fast-food option and contributed to its growth as an international chain

Brand: Energizer Outcome: Reinforced the longevity of Energizer batteries, symbolized by the Energizer Bunny, and distinguished the brand from competitors

Brand: Carlsberg Outcome: Positioned Carlsberg as a premium beer brand and became recognized globally

Brand: AJAX Outcome: Underlined the cleaning effectiveness of Ajax products and created memorable advertising jingles

Brand: Disneyland Outcome: Solidified Disneyland's reputation as a magical, family-friendly vacation destination, enhancing its appeal and visitor numbers

Brand: Porsche Outcome: Reinforced the exclusivity and high-performance reputation of Porsche as a sports car manufacturer

Brand: Hallmark Outcome: Positioned Hallmark as a premium greeting card company and became synonymous with thoughtfulness and care in gift-giving

Brand: Energizer Outcome: Increased brand recognition through the depiction of the inexhaustible Energizer Bunny, leading to a successful branding of battery longevity