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A systematic method of coding and measuring media content. Often used to assess the presence of certain themes or concepts within a wide range of media outlets.

A method of collecting data from a pre-defined group of respondents to gain information and insights on various topics of interest. Widely applied in media studies to understand audience preferences and behaviors.

An observational research method wherein data is gathered from the same subjects repeatedly over a period of time, which can span years or even decades. In media studies, it tracks changes in media consumption and its effects on audiences.

A method where researchers manipulate one variable to determine if changes in one variable cause changes in another variable. In media studies, it's often used to test the effects of media messages on behavior or attitude.

A qualitative research method that studies people in their natural environment to understand cultural phenomena. Media scholars utilize ethnography to explore how media fits into the daily lives of individuals.

An in-depth examination of a single instance or event: a 'case'. In media studies, this could be an analysis of a particular media campaign, a television program, or an event covered extensively by the media.

A qualitative method that examines language use in texts and spoken words. In media studies, it is used to understand how language and media perpetuate ideologies and power structures.

A type of observational study that analyzes data from a population, or a representative subset, at a specific point in time. Media researchers use it to take a 'snapshot' of media usage and attitudes at one moment.

A method involving comparison of two or more groups, cultures, or societies to understand differences and similarities. In media studies, this could involve comparing media systems, content, or audience responses in different countries.

A method that examines media phenomena by investigating its history and development. Useful in media studies for understanding the evolution of media forms and their impact on society.

A qualitative research technique where a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, or idea. In media studies, this method is often used to test audience reactions to a media product.

The practice of using existing data collected by others to research new questions or validate findings. Media researchers might use data from governments, agencies, or other studies to explore media patterns and impacts.

A technique used to gather and assess data about the viewers or listeners of a particular media. Media studies professionals may use audience analysis to tailor content and understand the reach and impact of media messages.

A statistical method that combines the results of multiple scientific studies. In media studies, it's used to aggregate findings from different studies to draw more general conclusions about media effects.

A research method that involves close reading and interpretation of cultural messages, including those found in books, movies, and advertisements. Media scholars use textual analysis to uncover underlying themes and ideological messages.

Using complex computational analysis to handle large and complex data sets. Media studies researchers apply big data analysis to understand patterns and trends in massive media content repositories or audience data.

A method where researchers and participants work together to understand a situation and create change. In media studies, this approach can engage communities in designing media interventions or assessing media literacy.

The examination of the visual elements in media, such as layout, color, and image composition. Media analysts utilize this method to discern meaning and effects of visuals in advertisements, films, television, and online content.

The study of stories and storytelling, which involves examining the structure of narratives and their components. Media researchers use this method to explore how stories within media shape cultural norms and values.