Discover published sets by community

The strategy of establishing a representative of an organization as an expert in a specific field. Used to gain authority, respect, and industry influence.

The discipline of managing the reputation of an organization facing a public challenge to its credibility. Used to mitigate damage and maintain public trust.

The process of managing a project such as a meeting, convention, tradeshow, ceremony, or team-building activity. Used to engage stakeholders and promote an organization.

A written communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Used to generate media coverage and public attention.

A marketing approach where companies create their own content with journalistic standards to tell their stories directly to the audience. Used for creating authenticity and engaging with the public.

The activity of tracking and analyzing media coverage about an organization or industry. Used to assess public perception and the effectiveness of PR campaigns.

The process of communicating with journalists or media outlets to propose stories and secure coverage. Used to gain publicity for a client or product.

The systematic activity of developing and maintaining a relationship with the media. Used to ensure favorable coverage and mitigate negative press.

The purposeful use of communication to achieve a specific goal or outcome. Used to influence public discourse and guide organizational narrative.

The process of creating and maintaining a positive relationship with people who can affect or are affected by an organization's actions. Used to build consensus and support.

A package of information and promotional materials for journalists, which can include press releases, company background, bios of key executives, and high-resolution images. Used to provide a comprehensive overview for media coverage.

The concept where companies integrate social and environmental concerns into their business operations. Used for ethical company behavior and positive brand association.

A strategy of collaborating with individuals who have a large social following to promote products or messages. Used to tap into the influencer's audience and boost credibility.

The process by which a company communicates with investors, analysts, and the financial media. Used to report financial performance and corporate governance.

The visual and verbal elements of a company's external presentation. Used to communicate the firm's values and distinct personality.

The process of defining a clear and precise message that reflects the organization's values, mission, and goals. Used to ensure consistency and clarity in communication.

The practice of using social media platforms to communicate with the public and press. Used to create direct engagement and viral potential.

The process of composing a script intended to be delivered as a speech by a representative of an organization. Used to convey key messages and influence public opinion.

The branch of PR that deals with the relationship between an organization and political stakeholders. Used to lobby and communicate with government entities.

The practice of influencing how a particular entity is perceived by the public. Used to enhance the entity's standing or mitigate negative perceptions.

An unconventional marketing action designed to attract public attention to a brand or cause. Used to create buzz and harness media attention.

The strategic management of interactions and information within an organization. Used to ensure staff are informed, engaged, and aligned with company objectives.

The practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. Used to increase brand exposure and connect with current events.

A strategic response to counteract, mitigate or prevent damage to an organization's reputation due to a crisis. Used to restore trust and credibility.

The technique of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Used to drive profitable customer action.

Opinion pieces written by guest writers unaffiliated with the publication's editorial board. Used to influence public opinion and showcase thought leadership.

The process of coaching individuals to interact effectively with journalists and the public during interviews and presentations. Used to promote favorable portrayal and message control.

The integration of search engine optimization strategies in public relations to improve online visibility. Used to ensure content ranks well in search engine results.

Efforts to establish and maintain a positive relationship with the local community. Used to enhance image and support local engagement.