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Pattern

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Types of Mass Media

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Direct Mail

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Marketing via postal mail, target specific demographics, personalized.

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Streaming Services

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Digital distribution, on-demand, includes films, TV shows, often subscription-based.

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Newspapers

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Printed publication, periodic, contains news, articles, advertisements.

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Outdoor Media

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Outside advertising, billboards, transit ads, gets attention in public spaces.

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Radio

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Audio broadcasting, live or recorded, music, news, talk shows.

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News Agencies

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Organizations that gather news reports, distribute to outlets, international/national focus.

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Cinema

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Movie theaters, film screenings, audience gathering, experiential.

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Mobile Media

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Content accessed through mobile devices, apps, SMS, personalized.

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Video Games

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Interactive entertainment, consoles or PC, includes eSports.

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Television

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Visual and audio broadcasting, scheduled programming, wide reach.

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E-books

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Digital form of books, portable, often readable on multiple devices.

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Satellite

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Broadcasting via satellites, global coverage, can include TV, radio, internet services.

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Magazines

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Periodic publication, glossy, covers various topics, includes photos.

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Films

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Visual storytelling medium, theaters or home viewing, cultural impact.

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Podcasts

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Digital audio files, series, various topics, downloadable, streaming.

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Virtual Reality (VR)

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Immersive multimedia, simulates environments, used for games and simulations.

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Social Media

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Online communication platforms, user-generated content, networking.

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Internet

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Digital platform, interactive, vast array of content, web presence is universal.

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Books

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Long-form written content, various genres, physical or digital format.

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Blogs

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Regularly updated websites or web pages, individual or small group, often informal.

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