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Reporting should be fair and balanced, giving all sides a chance to be heard. Fairness and impartiality help to ensure diverse viewpoints are represented and acknowledged.

Journalists should strive for accuracy, verifying the information they gather and ensuring it represents the truth. This is crucial to maintain trust and credibility with the audience.

Journalists should be accountable for their work, willing to correct mistakes and explain their decisions. This reinforces the responsibility they have to the public.

Journalists must remain independent from subjects they cover to avoid conflicts of interest and bias. Independence is key to impartial reporting.

Stories should be reported with compassion for those involved. Humanity in journalism helps to ensure that reporting does not harm and respects the dignity of individuals.

Photographs and videos should convey reality without misleading alterations. Maintaining accuracy in visual journalism fosters trust and avoids misrepresentation.

Journalists should avoid situations that could compromise their impartiality or influence their reporting. Addressing conflicts of interest is vital to maintain trust.

Journalists should focus on stories that have importance to society and contribute to public welfare. Reporting in the public interest helps inform citizens and supports democracy.

Protecting the identity of confidential sources is often necessary to provide important information to the public. This practice encourages sources to share sensitive information without fear of retribution.

Undercover reporting should be used only when public benefit outweighs the deception involved. It must be justified and responsibly handled to maintain ethical standards.

Reporting should not compromise the legal rights of individuals, particularly the right to a fair trial. This ensures that media coverage does not unduly influence legal proceedings.

When engaging in advocacy or opinion journalism, clarity about the journalist’s stance is crucial. Transparency about perspectives helps distinguish between reporting and opinion.

Journalists should produce original work and give proper attribution to borrowed content. Plagiarism undermines the profession's integrity and disrespects original creators.

Journalists must handle stories of grief and tragedy with sensitivity and care to avoid exacerbating suffering. Ethical reporting in these circumstances builds respect and preserves dignity.

Reporting on crime should be factual and not glorify criminal activity. Balance is necessary to inform without creating fear or giving undue prominence to criminals.

Journalists should consider the long-term societal impacts of their reporting. Responsible journalism looks beyond immediate news value to potential societal influence.

Journalists have a duty to correct their mistakes promptly and transparently. Correcting errors maintains the credibility of the publication and demonstrates responsibility.

While reporting, journalists should balance the public's need for information against potential harm or discomfort caused by invading people's privacy. Respect for privacy is a hallmark of ethical reporting.

Journalists should avoid sensationalizing news to entice viewers or readers. Preventing sensationalism maintains focus on the news' importance and facts.

Children's identity in news reports should be protected to ensure their safety and privacy. Protecting children's identity is a commitment to their well-being.

The reliance on anonymous sources should be weighed carefully, and their use justified. Responsible use of anonymous sources is essential to protect journalistic integrity.

Ethical journalists should be aware of the impact their reporting can have and strive to minimize harm. This principle helps protect the privacy and dignity of subjects and communities.

Journalists should be transparent about sources, methods, and potential biases in their reporting. Transparency builds trust with the audience and provides context.

Media should represent diverse perspectives and communities to reflect society fully. Ensuring diversity enriches reporting and increases relevance to a wider audience.