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A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of several investments in digital media campaigns.

The ratio of the number of leads who have taken the desired action to the total number of leads, highlighting the effectiveness of conversion strategies.

The rate at which the number of subscribers to a newsletter grows, indicative of content value and marketing effectiveness.

The average amount of time that visitors spend viewing a specific page on a website, reflecting content relevance and user engagement.

A measure of the market your brand owns compared to your competitors, which reflects brand popularity, advertising effectiveness, and market presence.

The percentage of recipients who open a given email out of the total number of recipients, which reflects the effectiveness of an email marketing campaign's subject line.

The level of interaction that content receives from users, which includes reactions, comments, and shares. It provides insight into how compelling and relatable content is to the target audience.

The percentage of visitors who take a desired action, which is crucial for assessing the success of websites and campaigns in driving users to complete a goal.

The position that a website's content ranks in search engines for specific keywords. It affects the volume of organic traffic to the site.

The percentage of visitors who navigate away from the site after viewing only one page. A low bounce rate suggests that the content is relevant to the audience.

The most common pages from which users are leaving the website, used to identify potential problem areas that might benefit from content improvement or better CTAs.

A metric used to gauge customer loyalty by asking how likely they are to recommend a company's product or services to others, classified as Detractors, Passives, and Promoters.

The total number of times a page (or all the pages of a website) is viewed by any visitor. Useful for understanding overall website traffic.

The count of how often an advertisement or any other form of digital media is displayed, regardless of whether it was clicked or not, indicating the spread of a message.

The percentage of email recipients who click on one or more links contained in an email which helps in understanding how engaging the email content is to the audience.

The percentage of video views relative to the number of impressions, showing the effectiveness of video content in capturing attention.

The percentage of people who click on a link compared to the total number of people who view the page, ad, or email. It helps in gauging the effectiveness of advertising campaigns.

The number of times content has been shared on social media platforms. It helps gauge content virality and audience reach.

A search engine ranking score that predicts how likely a website is to rank on search engine result pages (SERPs), indicating the website's strength and credibility.

The percentage of exits from a page or set of pages, which helps in identifying web pages where visitors frequently leave the website.

The cost an advertiser pays for each click on their online ads, which helps determine the cost-effectiveness and profitability of an internet advertising model.

The average number of pages viewed during a session, indicative of user engagement and website content's effectiveness at encouraging exploration.

The origins of a website's traffic which could be through direct visits, referrals, search engines, or social networks, essential for understanding how users are finding the site.

The number of distinct individuals requesting pages from the website during a given period, which indicates the reach of the website or campaign.

The percentage of visitors to a website that come from mobile devices, emphasizing the importance of mobile optimization for the website.

The average length of a session on a website, reflecting user engagement and content relevance.

The count of times users click on an element of a webpage or advertisement which is used to measure interest and user interaction.

The proportion of website traffic that comes from search engine results, which is important for measuring SEO success and organic reach.