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The cost associated with acquiring a new user, often through advertising or promotions. Determines the efficiency of marketing strategies.

A metric that shows the level of interaction players have with the game, often measured by actions taken per session. Indicates game's ability to captivate players.

The average time it takes for a new player to make their first purchase. Can indicate the effectiveness of initial game content and early monetization.

Tracks the number of unique users who engage with the game in a month. Useful for understanding long-term engagement and market reach.

Indicates the rate at which players stop playing the game. High churn rate may reveal issues with game design or player satisfaction.

The average time a player spends in the game per session. A measure of game engagement and enjoyment.

The total revenue a business can reasonably expect from a single customer account. Reflects the long-term value of players.

Measure of how many players continue playing the game after a certain period. Indicates product stickiness and satisfaction.

The percentage of players who make a purchase after installing the game. Helps in understanding the effectiveness of monetization tactics.

Calculates the average revenue generated per user. Essential for monetization strategy and forecasting revenue.

Measures the number of unique users who engage with the game on a daily basis. Insights can pinpoint peak engagement times and identify user retention challenges.

The percentage of players who have made at least one purchase in the game. A key indicator of monetization success.

A measure of the profitability of the game, calculated as the return divided by the cost of investment. Guides future investment decisions.

Calculated as DAU divided by MAU, this metric measures how often players return to the game. A higher ratio indicates a more engaging game.