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Game Monetization Strategies

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In-App Purchases

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Allows players to buy virtual goods or additional content within the game. For instance, 'Fortnite' offers skins, dances, and battle passes which players can purchase directly.

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Subscription-Based Model

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Requires players to pay a recurring fee to access the game or extra features. An example is 'World of Warcraft', where players subscribe monthly to access the game's content.

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Advertisements

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Incorporates ads into the game, which generates revenue each time they are viewed or clicked. Games like 'Candy Crush' show ads between levels or offer rewards for watching them.

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Pay What You Want

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Allows players to set their own price for the game, including the option to download for free, such as 'Humble Bundle' where buyers choose how much to pay for a bundle of games.

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Expansion Packs

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Charging for additional content that extends the game's narrative or gameplay. 'The Sims' series frequently releases new expansion packs with extra features.

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Freemium Model

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Offers the core game for free while charging for premium features or content. Examples include games like 'Clash of Clans' where players can pay for in-game currency or special items to enhance their gameplay.

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Battle Pass

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Offers a tier-based reward system usually for a particular season, where players can earn in-game items by playing and completing challenges. 'Apex Legends' uses a battle pass to keep players engaged.

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Merchandising

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Selling physical goods related to the game like action figures, apparel, or other merchandise. For instance, 'Minecraft' has a whole line of toys, clothing, and accessories.

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Cosmetic Sales

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Selling non-gameplay affecting items like character skins or decorations. 'League of Legends' earns revenue through the sale of various champion skins.

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Pay-to-Play

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Charges players an upfront cost to download and play the game. Traditional console and PC games like 'The Legend of Zelda' or 'The Witcher' series use this model.

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Loot Boxes

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Randomized boxes of virtual goods that can be purchased or earned. Games like 'Overwatch' provide loot boxes that contain random cosmetic items.

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Seasonal Events

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Creating limited-time events where players can participate and earn or purchase special content. Games like 'Overwatch' hold holiday-themed events with exclusive items.

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