Discover published sets by community

The percentage of visitors who book a room after visiting a hotel's website. Significance: Indicates the effectiveness of the website's design and booking process.

The distribution of reservations made across different booking channels. Significance: Important for optimizing distribution strategy and reducing dependency on expensive channels.

The number of group room nights realized versus the number that was blocked or committed. Significance: Measures success in attracting and retaining group business.

A measure to assess a hotel's share of the market compared to a defined competitive set. Significance: Assists in evaluating marketing effectiveness and competitive position.

A comparison of a hotel’s RevPAR to its competitive set's aggregated RevPAR. Significance: Indicates if a hotel is gaining its fair share of revenue within the market.

The percentage of total possible revenue actually realized. Significance: Reflects success in applying revenue management practices and pricing strategies.

A metric that reflects the level of interaction (likes, shares, comments) with a brand's social media content. Significance: Indicates brand popularity and effectiveness of social content.

The average cost associated with providing service to a sold room. Significance: Helps in identifying profitability and areas for cost reduction.

A measure of the overall online reputation of a hotel based on reviews and ratings. Significance: Can impact booking decisions and overall brand image.

The ratio of the cost of food sold to the revenue generated from food sales. Significance: Indicates how well the F&B department is managing its food costs.

The percentage of website visitors who leave the site without viewing other pages. Significance: Indicates potential issues with site content, structure, or usability.

A measure of the satisfaction level of guests based on surveys and reviews. Significance: Affects customer loyalty and repeat business.

The total revenue generated per available room, accounting for all services. Significance: Provides a more comprehensive view of a facility's financial performance than RevPAR.

The percentage of guests who do not arrive for their reservation without cancellation. Significance: Impacts revenue management and room availability.

A metric that measures customer loyalty and likelihood of recommending the service. Significance: Gauges customer satisfaction and potential for word-of-mouth promotion.

The cost associated with acquiring a new customer. Significance: Essential for evaluating the effectiveness of marketing strategies and budget allocation.

The ratio of rented or used space compared to the total number of available rooms. Significance: Indicates the utilization of available rooms and demand level.

The total revenue less operating expenses, divided by the total number of available rooms. Significance: Reflects the ability to convert revenue into profit.

The cost of the beverages sold divided by the beverage sales. Significance: Helps in controlling beverage costs and pricing decisions in the F&B department.

The average rental income per paid occupied room in a given time period. Significance: Measures pricing effectiveness and helps in pricing strategy decisions.

A metric that calculates the total room revenue divided by the total number of available rooms. Significance: Combines occupancy and ADR to understand overall performance.

The average number of days guests stay at a hotel. Significance: Useful for revenue management and forecasting demand.

A user-generated rating score on the Trip Advisor platform. Significance: Influences potential customers' booking decisions and perceptions.

The explanation for why a potential booking did not materialize. Significance: Understanding these reasons can inform service improvements and strategic changes.