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Encouraging customers to purchase a higher-priced item, upgrade, or add-on in order to make a more profitable sale.

Predicting future demand for a product or service to optimize pricing and availability.

Products or services that cannot be sold after a certain point in time, resulting in lost revenue opportunities.

A variable pricing strategy based on understanding, anticipating, and influencing consumer behavior in order to maximize revenue from a fixed, perishable resource.

Adjusting prices continually in response to market demands and capacity constraints.

A graph that shows the pattern of demand for a particular service or product leading up to the time of the service.

A measure of how the quantity demanded of a good responds to a change in the price of that good.

The use of past data, such as sales figures and booking patterns, to predict future trends and customer behaviors in yield management.

Key performance indicators such as Average Daily Rate (ADR), Revenue per Available Room (RevPAR), and Occupancy Rate used to measure the success of yield management strategies.

Determining the number of units that can be sold at each discounted price level to maximize overall revenue.

A yield management formula used to determine the optimal price of an additional seat to a flight.

Restrictions placed on the minimum or maximum number of nights for which a guest can book a room.

The process of managing the supply of assets or services to meet fluctuating demand in order to maximize efficiency and profitability.

Accepting more reservations than there is available capacity to accommodate the risk of no-shows and cancellations.

Creating different price levels for a product based on certain criteria in order to segment the market.

A pricing concept in which a travel service provider ensures consistent rates for the same product across all distribution channels.

The process of evaluating whether accepting a group booking will displace more profitable transient business.