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This metaphor implies that arguing is a battle to be won. It frames our language and thoughts around conflict when discussing arguments.

This metaphor compares theories to structures that can have a foundation and be built upon, implying stability and permanence.

This metaphor likens social groups to plants which may 'root', 'branch out', or 'flourish', symbolizing development and interconnection.

This metaphor equates understanding with the act of seeing, giving rise to expressions like 'I see what you mean' or 'show me the evidence'.

This metaphor associates being in control with being 'on top' or 'above'. It can frame hierarchical relationships and influence how we think about authority.

This suggests that positive experiences are 'above' negative ones, with phrases like 'things are looking up' or 'feeling down'.

It relates consciousness to being 'awake' or 'upright' and the unconscious to being 'asleep' or 'lowered down', affecting how we think about mental states.

This metaphor likens the mind to a complex machine, which suggests efficiency, productivity, and sometimes the idea of needing rest or maintenance.

It conceptualizes love as a path to be traveled, with its ups and downs, crossroads, and destinations, influencing how we speak about relationships.

This metaphor suggests that communication is a means through which information flows from one person to another, emphasizing transmission and reception.

This metaphor treats ideas as if they are food that can be digested. It suggests that ideas can be chewed on, savored, or difficult to swallow.

It equates health with wealth in terms of value and importance, suggesting that being healthy is akin to having an abundance of resources.

This metaphor suggests that to understand an idea is to 'grasp' it, thus influencing how we describe comprehension or its lack thereof.

This metaphor suggests that time is a valuable commodity that can be spent, saved, wasted, or lost. It influences our prioritization and sense of urgency.

This metaphor equates emotional closeness with physical proximity, shaping the way we talk about relationships as being 'close' or 'distant'.

This conceptual metaphor uses physical orientation to describe emotions. Being 'high' on happiness or 'down' in the dumps guides how we perceive emotions spatially.

This metaphor depicts organizations as plants that can grow, branch out, or wither, which informs our perceptions of business growth and development.

This reflects the idea of a person's life with goals as a path or journey with a destination, obstacles, and progress.

This metaphor treats emotional or psychological states as places, allowing phrases like 'being in love' or 'going through a tough time'.

Associates importance with size, leading to expressions like 'a big decision' or 'a large impact', signifying weightiness or significance.

This metaphor presents life as a series of risks and chances, often referring to luck and the unpredictability of outcomes.

This metaphor associates change with physical movement, giving us phrases like 'things are looking up' or 'take a step back'.

This metaphor uses vertical space to quantify, as in 'prices are rising' or 'turn down the volume', expressing quantity or intensity in spatial terms.