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Crisis Management in Sports Marketing
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Business Continuity Planning
Creating systems of prevention and recovery to deal with potential threats to a company. Sports organizations must ensure that they can continue operating after a crisis, such as a natural disaster affecting their facilities.
Social Media Monitoring
The process of identifying and responding to mentions of an organization on social media. Sports organizations monitor platforms to quickly address negative comments or misinformation during a crisis.
Crisis Simulation
Conducting mock crises to prepare an organization for real-life scenarios. Sports teams and organizations do this to practice their response to emergencies, like a fire in the arena, to improve their preparedness.
Reputation Management
The efforts taken by an organization to influence public perception. For sports organizations, this means taking steps to maintain a positive image in the face of scandals such as cheating or misbehavior by athletes.
Stakeholder Communication
Developing and disseminating information to key individuals and groups who have a stake in the organization. Sports organizations must communicate effectively with sponsors, fans, and media during a crisis to maintain trust and support.
Crisis Communication Plan
A pre-prepared strategy outlining how to communicate during a crisis. Sports organizations use this to quickly respond to a crisis like a public relations scandal, ensuring consistent messaging across all channels.
Emergency Action Plan (EAP)
A document that outlines how to respond to emergency situations, including evacuations. In sports organizations, the EAP would cover procedures for handling injuries at events or evacuating a stadium during a security threat.
Post-Crisis Analysis
The process of reviewing and analyzing how a crisis was handled to improve future responses. Sports organizations after a crisis, like an athlete’s misconduct, will evaluate their response to improve for similar events in the future.
Risk Assessment
The process of identifying and evaluating potential risks that could negatively impact an organization. In sports organizations, this involves assessing potential crises that could affect reputation, such as doping scandals or fan violence.
Incident Command System
A standardized approach to the command, control, and coordination of emergency response. Sports organizations use this to manage incidents like security breaches during large events.
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