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Physical Education and Sports

Sport Marketing

Ambush Marketing in Sports

Athlete Branding

Crafting Sports Sponsorship Proposals

Crisis Management in Sports Marketing

Digital Marketing in Sports

Evolution of Sport Broadcasting Rights

Esports Marketing

Fan Engagement Techniques

Famous Sport Sponsorship Deals

Global Sports Events and Economic Impact

Hospitality and VIP Experiences in Sports

Influence of Analytics in Sports Marketing

International Sport Marketing

Market Segmentation in Sports

Maximizing Ticket Sales in Sports

Merchandising in Sports

Mobile Marketing in Sports

Public Relations in Sports

Top Sports Agencies

Virtual Advertising in Live Sports

Rise of Women in Sports Marketing

Sport Marketing Fundamentals

Sports Licensing Basics

Sports Celebrity Endorsements

Sports Marketing Ethics

Social Media and Sports Marketing

Sustainability in Sports Marketing

Sponsorship Activation Strategies

Sport Heritage and Alumni Marketing

Sports Event Promotion

Famous Sport Sponsorship Deals

Flashcards

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Michael Jordan and Nike

Year: 1984, Sports Entity: Michael Jordan (Basketball), Estimated Value: $500,000 annually plus royalties$

Roger Federer and Uniqlo

Year: 2018, Sports Entity: Roger Federer (Tennis), Estimated Value: $300 million over 10 years$

Kobe Bryant and Nike

Year: 2003, Sports Entity: Kobe Bryant (Basketball), Estimated Value: $45 million over 5 years$

David Beckham and Adidas

Year: 2003, Sports Entity: David Beckham (Football/Soccer), Estimated Value: $160 million over lifetime$

Usain Bolt and Puma

Year: 2003, Sports Entity: Usain Bolt (Track and Field), Estimated Value: $10 million per year (latest renewal)$

Dale Earnhardt Jr. and Adidas

Year: 2008, Sports Entity: Dale Earnhardt Jr. (NASCAR), Estimated Value: Undisclosed multi-year endorsement

Cristiano Ronaldo and Nike

Year: 2016, Sports Entity: Cristiano Ronaldo (Football/Soccer), Estimated Value: $1 billion (lifetime deal)$

Derrick Rose and Adidas

Year: 2012, Sports Entity: Derrick Rose (Basketball), Estimated Value: $185 million over 13 years$

Jordan Spieth and Under Armour

Year: 2015, Sports Entity: Jordan Spieth (Golf), Estimated Value: $20 million annually$

Tiger Woods and Nike

Year: 1996, Sports Entity: Tiger Woods (Golf), Estimated Value: $40 million over 5 years$

Stephen Curry and Under Armour

Year: 2013, Sports Entity: Stephen Curry (Basketball), Estimated Value: Undisclosed, equity stake involved

Lionel Messi and Adidas

Year: 2017, Sports Entity: Lionel Messi (Football/Soccer), Estimated Value: $80 million$

Floyd Mayweather and Hublot

Year: 2015, Sports Entity: Floyd Mayweather (Boxing), Estimated Value: $1 million per fight (sponsorship on boxing shorts)$

Serena Williams and Nike

Year: 2004, Sports Entity: Serena Williams (Tennis), Estimated Value: $40 million over 5 years$

Rory McIlroy and Nike

Year: 2013, Sports Entity: Rory McIlroy (Golf), Estimated Value: $100 million over 10 years$

Maria Sharapova and Nike

Year: 2010, Sports Entity: Maria Sharapova (Tennis), Estimated Value: $70 million over 8 years$

Novak Djokovic and Lacoste

Year: 2017, Sports Entity: Novak Djokovic (Tennis), Estimated Value: Undisclosed 5-year deal

Kevin Durant and Nike

Year: 2014, Sports Entity: Kevin Durant (Basketball), Estimated Value: $300 million over 10 years$

Neymar Jr. and Puma

Year: 2020, Sports Entity: Neymar Jr. (Football/Soccer), Estimated Value: Estimated over $25 million per year$

LeBron James and Nike

Year: 2015, Sports Entity: LeBron James (Basketball), Estimated Value: Over $1 billion (lifetime deal)$

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