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The use of social media platforms to promote a product or service. In sports, this involves engaging with fans, sharing highlights, and providing real-time updates on games or player news.

A type of performance-based marketing where businesses reward affiliates for each customer brought by the affiliate's own marketing efforts. Sports bloggers and influencers promote products or events in exchange for a commission.

Broadcasting live video content over the internet. Sports organizations use live streaming to broadcast games and events directly to fans, often as a supplement or alternative to traditional TV broadcasting.

Groups of people who interact around shared content, interests, or goals online. Sports teams foster online fan communities through forums, social media groups, and exclusive content to enhance loyalty.

A model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Sports teams and events use PPC to drive traffic to ticket sales or merchandise stores.

A form of social media marketing involving endorsements from influencers, people who have a large following. Athletes and sports personalities often endorse products or events, influencing their audience's purchasing decisions.

A method of connecting with users who previously interacted with a website or mobile app. Sports teams can use this to retarget fans who visited their ticket sale page but did not make a purchase.

The process of increasing the percentage of website visitors who perform a desired action. Sports websites work on CRO to enhance the likelihood of selling tickets or merchandise online.

A marketing strategy focused on creating and distributing valuable, relevant content to attract and engage audiences. Sports organizations use it to share highlights, player interviews, and behind-the-scenes content to engage fans.

Marketing on or with a mobile device, such as a smart phone. Sports teams release apps that provide fans with scores, news, and the ability to buy tickets and merchandise directly from their phone.

The use of hashtags to promote a campaign or event on social media. Sports teams create unique hashtags to encourage fans to share content and participate in conversations around games or events.

Using video to promote or market a brand, product, or service. Sports teams create engaging video content like match highlights, player interviews, and training footage to attract and engage fans.

The interpretation of data patterns to improve decision making. In sports marketing, analytics help understand fan behavior and preference to optimize marketing campaigns and digital presence.

Building a relationship with fans through various touchpoints. Digital marketing in sports focuses on creating interactive content, fan-centric campaigns, and personalized experiences to increase loyalty.

The process of optimizing a website to rank higher in search engine results. In sports, it helps team websites and sports news outlets attract more organic traffic by ranking for keywords like player names, game outcomes, or stats.

The use of email to promote products or services. Sports teams use this to send out newsletters, special offers on merchandise, or ticket sales information to fans who have opted in.

The promotion of products or services through digital channels. Sports teams use digital ads on platforms like Google, YouTube, and sports blogs to reach potential fans and promote games or merchandise.

Leveraging a sponsorship deal effectively and creatively. Sports teams use digital channels to highlight sponsor brands, by featuring them in game streams or social media posts, maximizing brand exposure.

Creating content that is shared widely and quickly across the internet. Sports highlights, funny moments, or inspirational stories often go viral, boosting brand visibility for clubs or athletes.