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Product, Price, Place, Promotion; these are the basic components of a marketing mix.

Dividing a broad consumer or business market into sub-groups based on some type of shared characteristics.

A specific group of potential consumers towards which a company directs its marketing efforts.

The value and strength of a brand that determines its worth, both financially and strategically.

The financial or in-kind support of an activity, used primarily to reach specified business goals.

A marketing strategy wherein a brand associates itself with an event without paying sponsorship fees.

When a famous personality, typically an athlete, promotes a product or service.

Products that are legally allowed to feature logos or trademarks of sports teams, events, or athletes.

The legal rights to broadcast sports events or use the content of sports for various media channels.

Marketing activity that is targeted at a small group with the intention of spreading the marketing message to a larger audience.

The process of building a relationship with fans through various channels and strategies to increase loyalty and lifetime value.

Setting a high price when introducing a new or unique product and then gradually lowering the price over time.

Setting a low price for a new product in order to attract a large number of customers and gain market share quickly.

Strategic communication processes that build mutually beneficial relationships between sports organizations and their publics.