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Products that are legally allowed to feature logos or trademarks of sports teams, events, or athletes.

The financial or in-kind support of an activity, used primarily to reach specified business goals.

Setting a high price when introducing a new or unique product and then gradually lowering the price over time.

A marketing strategy wherein a brand associates itself with an event without paying sponsorship fees.

When a famous personality, typically an athlete, promotes a product or service.

The legal rights to broadcast sports events or use the content of sports for various media channels.

Product, Price, Place, Promotion; these are the basic components of a marketing mix.

Dividing a broad consumer or business market into sub-groups based on some type of shared characteristics.

Marketing activity that is targeted at a small group with the intention of spreading the marketing message to a larger audience.

A specific group of potential consumers towards which a company directs its marketing efforts.

The use of social media platforms to promote a sports team, athlete, brand, or event.

The process of building a relationship with fans through various channels and strategies to increase loyalty and lifetime value.

Setting a low price for a new product in order to attract a large number of customers and gain market share quickly.

The value and strength of a brand that determines its worth, both financially and strategically.