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Esports Marketing
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Intel Extreme Masters (IEM)
A large global competitive gaming tournament sponsored by Intel, offering a platform for brand exposure and consumer engagement.
Corsair
A company specializing in gaming peripherals and hardware, with a strong presence in esports through sponsorships of teams and events.
Cloud9
An American professional esports organization known for its teams across multiple games. They are valuable for marketers due to their strong brand and fanbase.
Red Bull
An energy drink company heavily involved in esports through event sponsorships, team partnerships, and individual player sponsorships.
HyperX
A gaming accessory brand that sponsors esports tournaments and teams, known for headsets and other gaming peripherals.
Ninja
A high-profile streamer and previous pro gamer, valuable for brand endorsements and collaborations within the gaming industry.
League of Legends
A popular MOBA game that has one of the largest esports scenes, with significant opportunities for sponsorships, advertising, and broadcasting rights.
Counter-Strike: Global Offensive
A tactical first-person shooter with a robust competitive scene, appealing for companies interested in reaching a dedicated, mainly male audience.
Team Liquid
One of the oldest and most successful esports organizations, offering a wide range of marketing potential through their global fanbase.
FaZe Clan
A highly popular esports organization with teams in various games, offering merchandising and branding opportunities for partners.
ASTRO Gaming
A manufacturer of gaming headsets frequently seen in esports competitions, enabling brands to market to an audience that values high-end audio solutions.
EVO (Evolution Championship Series)
The premier fighting game tournament, attracting sponsors from inside and outside the gaming industry due to its popularity and audience reach.
Dota 2
This MOBA game boasts one of the largest prize pools in esports, attracting sponsors and advertisers looking to reach a global audience.
Shroud
A popular ex-professional esports player turned streamer. Brands sponsor him for his influence and large following within the gaming community.
Overwatch League
A professional esports league for the game Overwatch, with notable brand partnerships and regional teams, it's a pioneering model in the esports industry.
G2 Esports
A prominent European competitive gaming organization with strong performance and fan engagement, making it a prime target for brand partnerships.
Twitch
A live streaming platform that is vital for esports marketing by allowing gamers to watch and interact, and brands to reach a massive audience.
ESL (Electronic Sports League)
One of the largest esports organizations that hosts numerous events across the world, a key platform for brand activations and esports advertising.
PUBG
PlayerUnknown's Battlegrounds helped popularize the battle royale genre, creating marketing opportunities for brands through game integrations and tournaments.
Razer
A leading brand in gaming peripherals and laptops, with significant involvement in esports through sponsorships and product placements.
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