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Esports Marketing

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Intel Extreme Masters (IEM)

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A large global competitive gaming tournament sponsored by Intel, offering a platform for brand exposure and consumer engagement.

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Corsair

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A company specializing in gaming peripherals and hardware, with a strong presence in esports through sponsorships of teams and events.

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Cloud9

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An American professional esports organization known for its teams across multiple games. They are valuable for marketers due to their strong brand and fanbase.

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Red Bull

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An energy drink company heavily involved in esports through event sponsorships, team partnerships, and individual player sponsorships.

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HyperX

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A gaming accessory brand that sponsors esports tournaments and teams, known for headsets and other gaming peripherals.

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Ninja

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A high-profile streamer and previous pro gamer, valuable for brand endorsements and collaborations within the gaming industry.

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League of Legends

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A popular MOBA game that has one of the largest esports scenes, with significant opportunities for sponsorships, advertising, and broadcasting rights.

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Counter-Strike: Global Offensive

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A tactical first-person shooter with a robust competitive scene, appealing for companies interested in reaching a dedicated, mainly male audience.

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Team Liquid

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One of the oldest and most successful esports organizations, offering a wide range of marketing potential through their global fanbase.

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FaZe Clan

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A highly popular esports organization with teams in various games, offering merchandising and branding opportunities for partners.

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ASTRO Gaming

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A manufacturer of gaming headsets frequently seen in esports competitions, enabling brands to market to an audience that values high-end audio solutions.

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EVO (Evolution Championship Series)

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The premier fighting game tournament, attracting sponsors from inside and outside the gaming industry due to its popularity and audience reach.

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Dota 2

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This MOBA game boasts one of the largest prize pools in esports, attracting sponsors and advertisers looking to reach a global audience.

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Shroud

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A popular ex-professional esports player turned streamer. Brands sponsor him for his influence and large following within the gaming community.

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Overwatch League

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A professional esports league for the game Overwatch, with notable brand partnerships and regional teams, it's a pioneering model in the esports industry.

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G2 Esports

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A prominent European competitive gaming organization with strong performance and fan engagement, making it a prime target for brand partnerships.

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Twitch

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A live streaming platform that is vital for esports marketing by allowing gamers to watch and interact, and brands to reach a massive audience.

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ESL (Electronic Sports League)

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One of the largest esports organizations that hosts numerous events across the world, a key platform for brand activations and esports advertising.

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PUBG

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PlayerUnknown's Battlegrounds helped popularize the battle royale genre, creating marketing opportunities for brands through game integrations and tournaments.

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Razer

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A leading brand in gaming peripherals and laptops, with significant involvement in esports through sponsorships and product placements.

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