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Ads that create a three-dimensional effect on a two-dimensional broadcast screen. Example: 3D rendered team mascots roaming the sidelines during a football match.

Incorporating sponsors directly into the sports event, like through virtual logos on the field. Example: A fast-food logo virtually painted on basketball courts during timeouts.

Advertisements that can change in real-time during the live sports event. Example: Advertising boards in Formula 1 that change sponsors each lap.

The technique of digitally inserting products into a live sports environment. Example: A new car model appearing virtually on the sidelines of a football game.

Signs that appear to be part of the physical space in a sports venue but are actually digital insertions. Example: Changing ad banners digitally projected onto a hockey rink's boards.

Ads shown on part of the screen while the live sports event continues in another portion, maintaining viewer engagement. Example: A small ad window during a golf tournament broadcast without interrupting the live view.

Brands which sponsor specific portions of an event, such as halftime shows, often advertised with virtual elements. Example: A beverage company sponsoring a football game's halftime with virtual on-screen branding.

A company's logo or message appearing virtually during instant replays. Example: A car manufacturer's branding displayed during 'brought to you by' replay segments in tennis matches.

The means by which a brand uses technology to activate their sponsorship and engage with the audience. Example: Interactive games or polls during game breaks leveraging team sponsorships.

The process of adding virtual advertisements into a live broadcast feed using technology. Example: Virtual ads inserted on the field of play in rugby matches.

Ads that are shown to viewers based on their geographical location, tailored to the regional audience. Example: Different beer brands advertised during a live basketball game based on regional preferences.

A type of virtual advertisement where digital images are superimposed onto real-world objects during a live broadcast. Example: AR ads behind home plate in baseball games.

Blending a brand seamlessly into sports content using virtual technologies. Example: Virtual logos appearing on athletes' clothing in broadcasts.

Billboards that display digital ads which can be customized for different broadcast markets. Example: LED boards in soccer stadiums that show targeted ads.