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Segmenting the market based on particular occasions or times. Example: Marketing special edition team jerseys during the World Cup event.

Based on the level of loyalty consumers feel towards a brand. Example: A football club offering membership and exclusive merchandise to its most dedicated fans.

Market divided by generational groups. Example: Marketing fitness apps tailored to tech-savvy millennials.

Segmenting by cultural backgrounds and beliefs. Example: A sportswear company offering clothing lines inspired by different cultural traditions.

Based on consumer knowledge, attitudes, uses, or responses to a product. Example: Marketing premium golf clubs to experienced players who are willing to invest in high-quality equipment.

Dividing the market based on gender. Example: A sports clothing brand offering lines specifically for men or women.

Segmenting based on stages of family life. Example: Sports equipment targeting families with young children, such as items for youth leagues or family outdoor games.

Based on the perceived social class of consumers. Example: A luxury golf club targeting upper-class individuals who see golfing as a status symbol.

Segmenting markets by region, climate, or city size. Example: A ski equipment brand targeting consumers in cold regions with mountains.

Segmenting the market based on the consumers' level of education. Example: Marketing sophisticated sports analytics software to professional teams and their coaching staff, who often possess higher education.

Dividing consumers based on their engagement level with sports. Example: Advanced fitness trackers marketed to highly engaged athletes who meticulously monitor their performance.

Focusing on the specific benefits consumers seek from products. Example: Marketing sports drinks that emphasize electrolyte replenishment to endurance athletes.

Segmenting consumers based on their income levels. Example: Luxury sports cars marketed towards high-net-worth individuals.

Dividing the market based on age, gender, income, etc. Example: A sports brand creating products specifically for women athletes in a certain age range.