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Incorporating a product naturally within an event or media content to promote it subtly. Example: Gatorade coolers and cups being visible on the sidelines during NFL games.

Creating or funding content that aligns with a brand's message or product, often in collaboration with media outlets. Example: Red Bull creating extreme sports videos that gain widespread attention and showcase their brand.

Creating official merchandise that features both the brand and the sports entity, selling them to fans. Example: NBA team jerseys featuring the Nike swoosh, sold to basketball fans worldwide.

Brands or celebrities taking over a team or event's social media account to engage with followers. Example: An influencer taking over the NBA's Instagram account during All-Star weekend.

Uses online platforms to engage with fans and consumers through interactive content and digital experiences. Example: Budweiser's 'Man of the Match' digital voting campaign during FIFA World Cup events.

Sponsoring sporting events or teams to increase brand visibility and consumer engagement. Example: Adidas being one of the official sponsors of FIFA World Cup and creating exclusive World Cup merchandise.

Targeting small, niche groups or communities in hopes they will spread the word about the product or brand. Example: Under Armour initially targeting high school athletes to eventually become a major sportswear brand.

Offering unique, once-in-a-lifetime experiences to fans through contests or rewards. Example: Mastercard offering cardholders a chance to meet famous athletes or attend private training sessions.

Placing advertisements within sports venues, such as billboards, digital displays, or announcements. Example: Audi's branded signage around football stadiums during major league matches.

Creating areas at events where fans can participate in activities and interact with the brand. Example: The Heineken Experience at UEFA Champions League finals, offering interactive football challenges.

A brand engages a celebrity to promote a product or service, leveraging the celebrity's fame and influence. Example: Nike successfully activating sponsorships with athletes like Michael Jordan for Air Jordan sneakers.

Creating exclusive sponsorship relationships that prevent competitors from gaining similar sponsorships. Example: The NFL having an exclusive deal with Pepsi, preventing other soda brands from official partnerships.

A brand attempts to associate itself with an event without paying for official sponsorship rights. Example: Beats by Dre providing headphones to athletes at the Olympics, despite not being an official sponsor.

Offering premium event experiences to clients or potential partners, including VIP treatment and perks. Example: Rolex offering luxury hospitality at Wimbledon to their top clients and partners.