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Often driven by emotional arousal and not based on rational consideration, leading to potentially harmful environmental impacts due to lack of sustainable choices.

Motivated by personal moral principles and the desire to make positive social and environmental impacts, often leading to support for sustainable and ethical brands.

Routines and habits guide these purchases, which can either harm or protect the environment depending on the sustainability of the consumed products.

Seeking novelty can lead to increased consumption and waste, but can also drive the adoption of innovative eco-friendly products.

Consumer trust in a brand can foster environmentally friendly behaviors if the brand is committed to sustainable practices.

Seeking the best value for money can sometimes lead to sustainable choices when consumers recognize long-term savings in eco-friendly products.

Aligning financial investments with personal values on social and environmental issues can lead to more sustainable business practices and products.

Sharing, swapping, leasing, or borrowing goods can reduce environmental impact by decreasing the consumption of resources and production of waste.

Driven by the philosophy of 'less is more', minimalism can significantly reduce the environmental footprint through intentional reduction of unnecessary purchases.