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Color Psychology in Advertising
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Flashcards
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Blue
Trust, Security, Calmness, Best used in corporate and financial services advertising.
Purple
Wealth, Creativity, Spirituality, Best used for beauty products and to give a sense of luxury.
Orange
Enthusiasm, Fun, Warmth, Best used for calls to action and entertainment products.
Yellow
Optimism, Youthfulness, Attention-grabbing, Best used for window shoppers and attention-seeking ads.
Magenta
Imaginative, Unconventional, Originality, Best used for creative brands and unique selling propositions.
Turquoise
Healing, Protection, Sophistication, Best used for health-related products and calming services.
Brown
Reliability, Stability, Natural, Best used for outdoor products and to appeal to a rugged demographic.
Black
Power, Sophistication, Elegance, Best used in luxury product advertising.
Silver
Futuristic, High-tech, Graceful, Best used for tech gadgets and modern design aesthetics.
Green
Growth, Health, Renewal, Best used for eco-friendly and organic products.
Red
Excitement, Passion, Urgency, Best used for clearance sales and impulsive shopping promotions.
Pink
Romance, Gentleness, Calm, Best used for feminine products and youth-focused ads.
Grey
Neutrality, Practicality, Conservatism, Best used in tech and sophisticated products.
White
Purity, Cleanliness, Simplicity, Best used in healthcare, childcare, and for a minimalist aesthetic.
Gold
Prosperity, Luxury, High-quality, Best used for premium services and upscale products.
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