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Color Psychology in Advertising
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Flashcards
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Yellow
Optimism, Youthfulness, Attention-grabbing, Best used for window shoppers and attention-seeking ads.
Grey
Neutrality, Practicality, Conservatism, Best used in tech and sophisticated products.
Purple
Wealth, Creativity, Spirituality, Best used for beauty products and to give a sense of luxury.
Green
Growth, Health, Renewal, Best used for eco-friendly and organic products.
Turquoise
Healing, Protection, Sophistication, Best used for health-related products and calming services.
Pink
Romance, Gentleness, Calm, Best used for feminine products and youth-focused ads.
Blue
Trust, Security, Calmness, Best used in corporate and financial services advertising.
Black
Power, Sophistication, Elegance, Best used in luxury product advertising.
Orange
Enthusiasm, Fun, Warmth, Best used for calls to action and entertainment products.
Brown
Reliability, Stability, Natural, Best used for outdoor products and to appeal to a rugged demographic.
Silver
Futuristic, High-tech, Graceful, Best used for tech gadgets and modern design aesthetics.
Red
Excitement, Passion, Urgency, Best used for clearance sales and impulsive shopping promotions.
White
Purity, Cleanliness, Simplicity, Best used in healthcare, childcare, and for a minimalist aesthetic.
Gold
Prosperity, Luxury, High-quality, Best used for premium services and upscale products.
Magenta
Imaginative, Unconventional, Originality, Best used for creative brands and unique selling propositions.
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