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Color Psychology in Advertising
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Flashcards
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Red
Excitement, Passion, Urgency, Best used for clearance sales and impulsive shopping promotions.
Blue
Trust, Security, Calmness, Best used in corporate and financial services advertising.
Green
Growth, Health, Renewal, Best used for eco-friendly and organic products.
Yellow
Optimism, Youthfulness, Attention-grabbing, Best used for window shoppers and attention-seeking ads.
Black
Power, Sophistication, Elegance, Best used in luxury product advertising.
White
Purity, Cleanliness, Simplicity, Best used in healthcare, childcare, and for a minimalist aesthetic.
Purple
Wealth, Creativity, Spirituality, Best used for beauty products and to give a sense of luxury.
Orange
Enthusiasm, Fun, Warmth, Best used for calls to action and entertainment products.
Pink
Romance, Gentleness, Calm, Best used for feminine products and youth-focused ads.
Brown
Reliability, Stability, Natural, Best used for outdoor products and to appeal to a rugged demographic.
Grey
Neutrality, Practicality, Conservatism, Best used in tech and sophisticated products.
Gold
Prosperity, Luxury, High-quality, Best used for premium services and upscale products.
Silver
Futuristic, High-tech, Graceful, Best used for tech gadgets and modern design aesthetics.
Turquoise
Healing, Protection, Sophistication, Best used for health-related products and calming services.
Magenta
Imaginative, Unconventional, Originality, Best used for creative brands and unique selling propositions.
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