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Color Psychology in Advertising

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Yellow

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Optimism, Youthfulness, Attention-grabbing, Best used for window shoppers and attention-seeking ads.

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Grey

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Neutrality, Practicality, Conservatism, Best used in tech and sophisticated products.

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Purple

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Wealth, Creativity, Spirituality, Best used for beauty products and to give a sense of luxury.

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Green

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Growth, Health, Renewal, Best used for eco-friendly and organic products.

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Turquoise

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Healing, Protection, Sophistication, Best used for health-related products and calming services.

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Pink

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Romance, Gentleness, Calm, Best used for feminine products and youth-focused ads.

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Blue

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Trust, Security, Calmness, Best used in corporate and financial services advertising.

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Black

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Power, Sophistication, Elegance, Best used in luxury product advertising.

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Orange

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Enthusiasm, Fun, Warmth, Best used for calls to action and entertainment products.

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Brown

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Reliability, Stability, Natural, Best used for outdoor products and to appeal to a rugged demographic.

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Silver

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Futuristic, High-tech, Graceful, Best used for tech gadgets and modern design aesthetics.

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Red

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Excitement, Passion, Urgency, Best used for clearance sales and impulsive shopping promotions.

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White

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Purity, Cleanliness, Simplicity, Best used in healthcare, childcare, and for a minimalist aesthetic.

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Gold

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Prosperity, Luxury, High-quality, Best used for premium services and upscale products.

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Magenta

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Imaginative, Unconventional, Originality, Best used for creative brands and unique selling propositions.

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