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Consumers are more likely to comply with a request if they have received a favor or gift first.

Once people commit to something, they're more likely to go through with it to appear consistent.

People tend to copy the actions of others; the idea that if others are doing it, it must be correct.

People are more likely to follow the lead of an expert or authority figure.

Consumers are more likely to be persuaded by people whom they like.

Limited quantities or time create a sense of urgency for the buyer, making the offer seem more valuable.

Creating a sense of shared identity or commonality persuades people by appealing to a sense of belonging to a group.

People are more likely to agree to a request if they view it as better in contrast to a worse option.

People are more likely to remember and be persuaded by information they have heard most recently.

Repeated exposure to a message increases the likelihood of consumer persuasion.

Narratives and stories can be more persuasive than traditional advertising methods as they evoke emotion and connection.

Appealing to emotions can be very persuasive, influencing both attitude and behavior.

Using logical arguments or concrete evidence to persuade the target audience.

Suggesting that a consumer should act or think like everybody else because a product or idea is popular.

Introducing new and innovative concepts or products to capture consumers' attention and interest.

Using humor in advertising can increase memorability and likeability, leading to better persuasion.

Clear and simple messages are more likely to be persuasive as they are easier for consumers to understand and remember.

Repeating key messages makes them more likely to be remembered and acted upon.

The human tendency to rely too heavily on the first piece of information offered (the 'anchor') when making decisions.