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People are more likely to remember and be persuaded by information they have heard most recently.

Using logical arguments or concrete evidence to persuade the target audience.

Using humor in advertising can increase memorability and likeability, leading to better persuasion.

Repeating key messages makes them more likely to be remembered and acted upon.

Introducing new and innovative concepts or products to capture consumers' attention and interest.

Advertising products or services as exclusive can make consumers feel privileged and more likely to purchase.

People tend to copy the actions of others; the idea that if others are doing it, it must be correct.

The human tendency to rely too heavily on the first piece of information offered (the 'anchor') when making decisions.

Consumers are more likely to comply with a request if they have received a favor or gift first.

Appealing to emotions can be very persuasive, influencing both attitude and behavior.

People are more likely to follow the lead of an expert or authority figure.

Limited quantities or time create a sense of urgency for the buyer, making the offer seem more valuable.

Once people commit to something, they're more likely to go through with it to appear consistent.

Consumers are more likely to be persuaded by people whom they like.

Suggesting that a consumer should act or think like everybody else because a product or idea is popular.

Clear and simple messages are more likely to be persuasive as they are easier for consumers to understand and remember.

People are more likely to agree to a request if they view it as better in contrast to a worse option.

Creating a sense of shared identity or commonality persuades people by appealing to a sense of belonging to a group.

Narratives and stories can be more persuasive than traditional advertising methods as they evoke emotion and connection.