Logo
Pattern

Discover published sets by community

Explore tens of thousands of sets crafted by our community.

Direct Marketing Techniques

25

Flashcards

0/25

Still learning
StarStarStarStar

Email Marketing

StarStarStarStar

Sending promotional messages directly to potential or current customers via email. Effectiveness includes high ROI and ability to personalize messages.

StarStarStarStar

Telemarketing

StarStarStarStar

Marketing to consumers via telephone calls. Effectiveness can vary but allows for immediate feedback and personal touch.

StarStarStarStar

Direct Mail

StarStarStarStar

Sending physical promotional materials to homes or businesses. Effectiveness can be high with targeted mailing lists and compelling offers.

StarStarStarStar

SMS Marketing

StarStarStarStar

Sending promotional text messages to mobile devices. High effectiveness due to personal nature and high open rates.

StarStarStarStar

Door-to-Door Sales

StarStarStarStar

Personal selling technique where salespeople visit potential customers. Effectiveness depends on sales skills and product appeal.

StarStarStarStar

Direct Response Advertising

StarStarStarStar

A promotional technique that elicits immediate action from the consumer. Effectiveness is measured by direct responses and conversions.

StarStarStarStar

Kiosk Marketing

StarStarStarStar

Selling products or services through a standalone booth or cart. Effectiveness is based on location traffic and visual appeal.

StarStarStarStar

Catalog Marketing

StarStarStarStar

Distributing catalogs to customers to order products. Effectiveness relies on quality of catalog design and product selection.

StarStarStarStar

Guerrilla Marketing

StarStarStarStar

Unconventional marketing intended to get maximum results from minimal resources. Effectiveness is high with creativity and surprise element.

StarStarStarStar

Social Media Marketing

StarStarStarStar

Using social media platforms to reach and engage with customers. High effectiveness due to vast reach and opportunities for engagement.

StarStarStarStar

Content Marketing

StarStarStarStar

Creating and sharing content to attract and retain a clearly-defined audience. Effectiveness is based on value and relevance of content.

StarStarStarStar

Influencer Marketing

StarStarStarStar

Partnering with influencers to promote products or services. Effectiveness hinges on influencer's credibility and audience alignment.

StarStarStarStar

Product Placement

StarStarStarStar

Integrating products into movies or TV shows. Effectiveness depends on subtlety and relevance to the content.

StarStarStarStar

Search Engine Marketing (SEM)

StarStarStarStar

Promoting websites by increasing their visibility in search engine results. Effectiveness is tied to keyword relevance and bid strategies.

StarStarStarStar

Affiliate Marketing

StarStarStarStar

Allowing third-party affiliates to promote and sell products. Effectiveness is based on affiliate network's reach and commission model.

StarStarStarStar

Direct Selling

StarStarStarStar

Selling products directly to consumers in a non-retail environment. Effectiveness depends on sales strategy and interpersonal skills.

StarStarStarStar

Database Marketing

StarStarStarStar

Using customer databases to tailor marketing efforts. Effectiveness relies on data analysis and segmentation.

StarStarStarStar

Loyalty Programs

StarStarStarStar

Rewarding customers for their repeated business. Effectiveness includes customer retention and increased spending.

StarStarStarStar

Couponing

StarStarStarStar

Offering discounts through coupons to stimulate sales. Effectiveness due to price incentive and potential for new customer acquisition.

StarStarStarStar

Street Marketing

StarStarStarStar

Promotional activities conducted in public places. Effectiveness relies on public engagement and novelty.

StarStarStarStar

Insert Media

StarStarStarStar

Placing promotional materials in packages, newspapers, or bills. Effectiveness based on non-intrusive nature and targeted reach.

StarStarStarStar

Event Marketing

StarStarStarStar

Promoting products or services through events. Effectiveness is based on live interaction and immersive experience.

StarStarStarStar

DRTV (Direct Response Television)

StarStarStarStar

TV ads that solicit a direct response, often including a call to action. Effectiveness based on compelling offers and clear CTAs.

StarStarStarStar

Voice Marketing

StarStarStarStar

Using voice assistants and smart speakers for marketing. Emerging effectiveness, hinges on the growing adoption of smart home devices.

StarStarStarStar

Interactive Marketing

StarStarStarStar

Using interactive media to provide personalized experiences. Effectiveness based on engagement and technology use.

Know
0
Still learning
Click to flip
Know
0
Logo

© Hypatia.Tech. 2024 All rights reserved.