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The practice of managing the spread of information between an individual or an organization and the public. In advertising, PR plays a crucial role in shaping a company's image and maintaining positive relationships with audiences.

A written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. In advertising, it serves to generate media coverage and public awareness.

A package of information and resources provided to journalists to help them write stories about a product, service, or company. In advertising, this assists in conveying a unified message and saves time for reporters.

The process by which a business or organization deals with a disruptive and unexpected event that threatens to harm the entity or its stakeholders. In advertising, it involves communication strategies to protect and rebuild the company's reputation.

The practice of influencing and controlling an organization's reputation. In advertising, it focuses on the management of product brands and corporate reputation through PR strategies.

A self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public. In advertising, CSR can enhance a company's image and build brand loyalty.

Any publicity generated through efforts other than paid advertising, such as customer reviews or news coverage. In advertising, it is highly valued for its credibility and organic reach.

Any form of media that is owned and controlled by an organization, such as websites, blogs, or social media accounts. In advertising, it's used to directly communicate with the audience, control the message, and build long-term relationships.

A form of advertising that is purchased for the promotion of a product, service, or brand. This typically includes pay-per-click advertising, branded content, and display ads. In advertising, it is a direct way to reach potential customers.

The process by which an organization involves people who may be affected by the decisions it makes or who can influence the implementation of its decisions. In advertising, it builds trust and informs public relations strategies.

A form of marketing that identifies and targets individuals with influence over potential buyers. In advertising, influencers can sway public relations more authentically due to their perceived personal connection with the audience.

The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. In advertising, strong brand equity is a significant PR asset.

A marketing method that relies on casual social interactions to promote a product or service. In advertising, positive word-of-mouth can significantly boost PR efforts and brand reputation.

The process of writing a speech to be delivered by another, usually a public figure or business leader. In advertising, speeches are a PR tool used to influence public perception and communicate key messages.

A strategic management responsibility that integrates finance, communication, marketing, and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other stakeholders. In advertising, it ensures that a company's securities are fairly valued by disseminating key facts.

The way in which businesses and organizations communicate with internal and external various audiences. In advertising, it aids in establishing and maintaining relationships with its target audience, stakeholders, and the public.

The practice of working with media for the purpose of informing the public of an organization's mission, policies, and practices in a positive, consistent, and credible manner. In advertising, it's pivotal for obtaining earned media.

The branch of public relations that focuses on an organization's interactions with the communities in which it operates. In advertising, fostering good community relations can bolster a company's public image and local market appeal.

The creation and management of large-scale events such as festivals, conferences, ceremonies, or conventions. In advertising, events are used to create direct engagement with the target audience and media.

The efforts a company makes to manage relationships between employers and employees. In advertising, positive employee relations can improve morale and result in positive brand advocacy from within the company.

A business relationship where a company pays for the rights to associate its name with a particular event, team, or venue. In advertising, sponsorships are leveraged for brand visibility and association with positive experiences or values.

The function responsible for effective communication among participants within an organization. In advertising, it aims to disseminate the company's objectives, culture, and updates, bolstering a unified workforce.

The strategic coordination of communication channels to deliver a clear, consistent, and compelling message about the organization and its products. In advertising, it ensures all forms of communications are carefully linked together.

A written prose piece typically published by a newspaper or magazine which expresses the opinion of an author not affiliated with the publication's editorial board. In advertising, op-eds can influence public opinion and add depth to PR campaigns.