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Major Advertising Agencies
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BBDO
History: BBDO was formed through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. in 1928. Notable Campaigns: 'It's What's for Dinner' for The Beef Council, 'Drivers wanted' for Volkswagen.
Wieden+Kennedy
History: Wieden+Kennedy was founded in 1982 by Dan Wieden and David Kennedy. Notable Campaigns: Nike's 'Just Do It', Old Spice's 'The Man Your Man Could Smell Like'.
Ogilvy
History: Founded by David Ogilvy in 1948 as Hewitt, Ogilvy, Benson & Mather. Notable Campaigns: American Express's 'Don't Leave Home Without It', Dove's 'Real Beauty'.
DDB Worldwide
History: Formed by the 1986 merger of Doyle Dane Bernbach and Needham Harper Worldwide. Notable Campaigns: McDonald’s 'I'm lovin' it', Budweiser's 'Whassup?'.
McCann Worldgroup
History: McCann Worldgroup was founded as McCann Erickson in the early 1900s. Notable Campaigns: Coca-Cola’s 'I'd like to buy the world a Coke', Mastercard’s 'Priceless'.
Publicis
History: Publicis was founded by Marcel Bleustein-Blanchet in 1926 in France. Notable Campaigns: Heineken's 'Open Your World', Renault's 'Va Va Voom'.
Saatchi & Saatchi
History: Saatchi & Saatchi was founded by brothers Maurice and Charles Saatchi in 1970. Notable Campaigns: British Airways 'The World's Favourite Airline', Toyota's 'Oh! What a feeling!'.
TBWA\Worldwide
History: TBWA was formed in 1970 by William Tragos, Claude Bonnange, Paolo Ajroldi, and Uli Wiesendanger. Notable Campaigns: Absolut Vodka’s iconic bottle campaigns, Apple's 'Think different'.
Leo Burnett
History: Founded in 1935 by Leo Burnett in Chicago, USA. Notable Campaigns: Marlboro Man, Pillsbury Doughboy.
Grey Group
History: Grey Group was started as Grey Advertising in 1917 by Larry Valenstein and Arthur Fatt. Notable Campaigns: E*TRADE’s 'Talking Baby', Pantene’s 'Not just pretty, strong'.
Dentsu
History: Founded in 1901 by Hoshiro Mitsunaga as Japan Advertising Ltd. and Telegraphic Service Co. Notable Campaigns: Canon's 'Delighting You Always', Toyota's 'Let's Go Places'.
Havas
History: Created in 1835 by Charles-Louis Havas. Grew from a news agency to an advertising conglomerate. Notable Campaigns: Evian's 'Live young', Reckitt Benckiser’s 'Finish Powerball'.
The Martin Agency
History: Founded in 1965 in Richmond, Virginia. Notable Campaigns: GEICO's 'Save 15% or more on car insurance', Oreo's 'Wonderfilled'.
MullenLowe Group
History: MullenLowe Group was formed by the merger of Mullen with Lowe and Partners in 2015. Notable Campaigns: Acura's 'Precision Crafted Performance', 'We're for dogs' for Pedigree.
Droga5
History: Droga5 was founded in 2006 by David Droga. Notable Campaigns: The New York Times's 'Truth is hard', Under Armour’s 'I Will What I Want'.
Barton F. Graf
History: Founded in 2010 by Gerry Graf. Notable Campaigns: 'Clash of Clans' Super Bowl ad, 'It's not Complicated' for AT&T.
72andSunny
History: Founded in 2004 in Los Angeles. Notable Campaigns: Google's 'Android: Be Together. Not the Same', Carl’s Jr.'s provocative ads.
Mother
History: Mother was founded in London in 1996. Notable Campaigns: IKEA's 'Playin' With My Friends', Stella Artois's 'Reassuringly Expensive'.
Goodby Silverstein & Partners
History: Founded in 1983 by Jeff Goodby and Rich Silverstein. Notable Campaigns: 'Got Milk?', Chevrolet's 'Like a Rock'.
Chiat\Day
History: Founded in 1968 by Jay Chiat and Guy Day. Notable Campaigns: Apple's '1984' Super Bowl commercial, Energizer Bunny series.
JWT (J. Walter Thompson)
History: One of the oldest advertising agencies, founded in 1864 by James Walter Thompson. Notable Campaigns: De Beers's 'A Diamond is Forever', Unilever's 'Dirt is Good' for Omo/Persil.
Y&R (Young & Rubicam)
History: Founded in 1923 by John Orr Young and Raymond Rubicam. Notable Campaigns: AT&T's 'Reach out and touch someone', Dr Pepper's 'Be a Pepper'.
BBH (Bartle Bogle Hegarty)
History: Established in 1982 by John Bartle, Nigel Bogle, and Sir John Hegarty. Notable Campaigns: Levi’s 'Launderette', Audi's 'Vorsprung durch Technik'.
Fallon
History: Fallon was founded in 1981 in Minneapolis. Notable Campaigns: The Travelers umbrella logo campaign, BMW's innovative short films 'The Hire'.
Anomaly
History: Founded in 2004 as a response to the changing marketing landscape. Notable Campaigns: Converse's 'Made by you', Budweiser's 'This Bud’s for you'.
VMLY&R
History: Formed in 2018 from the merger of VML and Y&R. Notable Campaigns: Wendy's social media presence, Colgate's 'Save Water'.
Crispin Porter + Bogusky
History: Founded in 1988 in Miami, Florida. Notable Campaigns: Burger King's 'Subservient Chicken', Domino's Pizza turnaround campaign.
AKQA
History: Founded in 1994 by Ajaz Ahmed and James Hilton. Notable Campaigns: Nike Training Club app, 'Welcome Back' campaign for Heineken.
Forsman & Bodenfors
History: Established in 1986 in Sweden. Notable Campaigns: Volvo's 'Epic Split' featuring Jean-Claude Van Damme, 'The Organic Effect' for Coop.
Wunderman
History: Founded by Lester Wunderman in 1958, considered the father of direct marketing. Notable Campaigns: Land Rover's 'The Vanishing Game', Microsoft's 'I'm a PC'.
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